gmmh1
User98 Claude Skills for paid media & marketing — Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, cross-platform strategy and creative craft.
Categories
Indexed Skills (45)
ad-copywriting-frameworks
Choose and apply persuasion copywriting frameworks — AIDA, PAS, BAB, FAB, 4Ps, StoryBrand, and psychological triggers — to any advertising message. Triggers on 'what copywriting framework should I use', 'apply AIDA to this ad', 'PAS structure for my copy', or 'which persuasion angle fits this product'. Platform-agnostic knowledge base feeding every platform's copywriting skill.
ad-creative-intelligence
Master router for cross-platform advertising creative craft — persuasion frameworks, creative briefs, testing methodology, performance diagnosis, fatigue management, AI creative generation, and brand voice adaptation. Triggers on 'creative strategy across platforms', 'what copywriting framework should I use', 'build a creative brief', or any creative question not tied to one specific platform's format constraints. Sits above google-ads-copywriting, meta-ads-creative-strategy, tiktok-ads-creative-strategy, etc. — the reusable craft layer beneath every platform's execution.
ai-creative-generation
Generate ad creative assets (images, video, copy variants) using AI tools — prompt engineering specifically for advertising output, brand consistency, and platform-format fit. Triggers on 'generate ad images with AI', 'AI video for my ads', 'use AI to create ad variants', or 'prompt engineering for advertising creative'. Cross-platform generation layer feeding every platform's creative execution.
brand-voice-ad-adaptation
Adapt one core brand voice coherently across every ad platform's native register — professional on LinkedIn, native/casual on TikTok, conversational on Meta, direct on Google Search. Triggers on 'does this still sound like us', 'adapt our brand voice for TikTok', 'keep our voice consistent across ad platforms', or 'this ad doesn't sound on-brand'. Cross-platform consistency layer feeding every platform's copywriting skill.
creative-brief-generator
Turn a business goal into a structured creative brief before any platform-specific ad copy or visuals get produced. Triggers on 'build a creative brief', 'what do I need before writing ads', or 'brief a creator/designer for this campaign'. Upstream of every platform's copywriting and creative-strategy skills.
creative-performance-analysis
Diagnose why a specific ad creative is winning or losing using the generalized hook-hold-click-convert funnel, applicable across any platform. Triggers on 'why is this ad underperforming', 'diagnose my creative', or 'where in the funnel is this ad failing'. Platform-agnostic diagnostic framework — platform-specific versions (meta-ads-creative-analytics) apply this with platform-native metrics.
creative-testing-framework
Design statistically sound creative tests — sample size, variable isolation, and significance — for any advertising platform. Triggers on 'how should I test this ad', 'is this result statistically significant', 'A/B test my creative', or 'how many impressions do I need before judging this'. Platform-agnostic testing methodology feeding every platform's optimization skill.
ecommerce-creative-system
Build product-forward creative patterns reusable across ad platforms — product hero shots, lifestyle imagery, comparison/demo formats, and catalog-scale creative systems. Triggers on 'ecommerce ad creative', 'product photography for ads', 'creative system for my catalog', or 'how should I show this product across platforms'. Cross-platform ecommerce creative patterns feeding platform-specific execution.
google-ads-ai-max-search
Configure AI Max for Search — Google's AI-powered enhancement layer on Search campaigns adding broader query matching, AI-generated text customization, and final URL expansion. Triggers on 'set up AI Max for Search', 'should I turn on AI Max', 'AI Max text customization', or 'AI Max brand controls'. Sits on top of an existing Search campaign built via google-ads-campaign-builder — it's a feature layer, not a standalone campaign type.
google-ads-api-automation
Automate Google Ads work at scale using Google Ads Scripts or the Google Ads API — bulk changes, automated rules, scheduled reporting pulls, programmatic offline conversion imports. Triggers on 'automate my Google Ads', 'write a Google Ads script', 'bulk update my campaigns', 'automated bid rules', or 'pull Google Ads data via API'. For one-off manual campaign work, use google-ads-campaign-builder instead.
google-ads-app-campaigns
Build App campaigns for install and in-app action goals across Search, Display, YouTube, Discover, and Google Play. Triggers on 'set up an App campaign', 'get more app installs', 'app engagement campaign', or 'App campaigns for engagement'. Fully automated app-promotion format — distinct from web-focused campaign types.
google-ads-audit
Perform a full Google Ads account health check. Triggers on 'audit my Google Ads account', 'is this account set up well', 'inherited this account, check it', 'is this account ready to scale', or 'find waste in my Google Ads'. Broad, structural review — for a specific known symptom on a specific campaign, use google-ads-optimization instead.
google-ads-campaign-builder
Build complete Google Ads campaigns from business goals, audience, budget, and conversion objectives. Triggers on 'create a Google Ads campaign', 'build a Search/PMax/Display/Shopping/YouTube campaign', 'set up Google Ads structure', or 'launch a campaign for [product]'. Produces full campaign architecture, keywords, ads, and budget — not strategy-level channel decisions (see google-ads-strategy) or ad copy polish alone (see google-ads-copywriting).
google-ads-client-services
Package Google Ads expertise into a sellable service — proposals, pricing/retainer structuring, client onboarding, and scope of work. Triggers on 'how do I sell Google Ads management', 'price my Google Ads service', 'write a proposal for a Google Ads client', 'onboard a new Google Ads client', or 'what should I include in my retainer'. Business/agency-operations layer, not ad execution itself.
google-ads-competitor-research
Research competitor Google Ads activity — Auction Insights, keyword overlap, and public ad monitoring. Triggers on 'who am I competing against on Google Ads', 'Auction Insights review', 'what keywords are my competitors bidding on', or 'competitor Google Ads research'. Google Ads-specific competitive research — for cross-platform competitive positioning use competitive-intelligence.
google-ads-copywriting
Write Google Ads copy — Responsive Search Ad headlines/descriptions, Performance Max asset text, extensions, and Display/Demand Gen copy. Triggers on 'write Google Ads copy', 'RSA headlines', 'write ad descriptions', 'sitelinks/callouts copy', or 'improve my Google Ads copy'. Focused on the words themselves within Google's exact character limits and policy constraints — for full campaign structure see google-ads-campaign-builder.
google-ads-demand-gen
Build Demand Gen campaigns — visually-led ads across YouTube Shorts, Discover, Gmail, and in-stream placements. Triggers on 'set up Demand Gen', 'Discover ads', 'lookalike/similar audiences for Demand Gen', or 'social-style Google ads'. Distinct campaign type from Display and standard Video — for asset-only creative work see google-ads-copywriting or visual-content skills.
google-ads-display
Build Display Network campaigns — responsive display ads, placement targeting, and remarketing display. Triggers on 'set up a Display campaign', 'banner ads on Google', 'Display Network targeting', or 'remarketing display ads'. Standalone Display campaign type — for the Display asset groups inside Performance Max see google-ads-performance-max.
google-ads-keyword-research
Deep keyword research using Google Ads Keyword Planner methodology — search volume, CPC estimates, competition, forecasting, and keyword idea expansion. Triggers on 'Keyword Planner', 'find keywords for my campaign', 'what will this keyword cost', 'forecast my campaign performance', or 'expand my keyword list'. Standalone research depth beyond the keyword theming done inside google-ads-campaign-builder.
google-ads-landing-page-audit
Audit a landing page against a Google Ads campaign for message match, Quality Score-relevant factors, and conversion friction. Triggers on 'audit my landing page for Google Ads', 'does my landing page match my ads', 'why is my Quality Score low', or 'improve my landing page experience'. Focused on the ad-to-page connection, not general CRO/copywriting.
google-ads-local-campaigns
Set up and run Local Services Ads and location-based Google Ads campaigns for service-area and brick-and-mortar businesses. Triggers on 'Local Services Ads', 'get Google Guaranteed', 'local campaign for my store', 'ads for my service area business', or 'drive foot traffic with Google Ads'. Distinct product/workflow from standard Search/PMax — see google-ads-campaign-builder for those.
google-ads-localization
Expand a Google Ads campaign into a new country or language market. Triggers on 'localize my Google Ads', 'expand my campaign to [country]', 'run Google Ads in [language]', or 'translate my ads for a new market'. Handles market-specific structure, language, and compliance — not the initial campaign build (see google-ads-campaign-builder).
google-ads-measurement
Set up and troubleshoot Google Ads conversion tracking, GA4 linking, offline conversion imports, and attribution. Triggers on 'set up conversion tracking', 'link GA4 to Google Ads', 'import offline conversions', 'my conversions aren't tracking', or 'which attribution model should I use'. This is a prerequisite for any optimization or reporting work — untracked campaigns can't be trusted.
google-ads-performance-max
Build and optimize Performance Max campaigns — asset groups, listing groups, audience signals, and PMax-specific diagnostics. Triggers on 'set up Performance Max', 'PMax campaign', 'my PMax is underperforming', or 'asset groups for Performance Max'. Deep PMax-specific work — for initial campaign-type selection see google-ads-campaign-builder or google-ads-strategy.
google-ads-remarketing
Build remarketing and first-party audience infrastructure for Google Ads — RLSA, dynamic remarketing, Customer Match, similar segments. Triggers on 'set up remarketing', 'retarget my website visitors', 'Customer Match list', 'RLSA', or 'build a remarketing funnel'. Audience-infrastructure work — for the campaigns that use these audiences, see google-ads-campaign-builder.
google-ads-reporting
Turn Google Ads account data into a stakeholder-ready report. Triggers on 'build a Google Ads report', 'summarize my campaign performance', 'client reporting for Google Ads', 'weekly/monthly Ads report', or 'dashboard for my ad account'. Focused on communicating performance clearly — for diagnosing why performance is off, see google-ads-optimization.
google-ads-shopping-campaigns
Build and structure standard Shopping campaigns — product groups, bid strategy, and priority settings — as distinct from Performance Max. Triggers on 'set up a Shopping campaign', 'standard Shopping vs PMax', 'product group structure', or 'Shopping campaign priority settings'. Campaign-structure side of Shopping — for the underlying product feed itself see google-ads-shopping-feed.
google-ads-shopping-feed
Optimize a Google Merchant Center product feed for Shopping and Performance Max campaigns. Triggers on 'optimize my product feed', 'my Shopping ads aren't showing', 'Merchant Center disapprovals', 'improve my product titles for Shopping', or 'feed rules/supplemental feed'. Feed-level work — for campaign structure around the feed, see google-ads-campaign-builder.
google-ads-strategy
Decide whether and how to use Google Ads before anything gets built. Triggers on 'should I use Google Ads', 'what Google Ads campaign type should I run', 'plan my Google Ads funnel', 'how much budget for Google Ads', or 'Google Ads strategy for [business]'. Answers channel/objective/budget questions at the planning layer — hands off to google-ads-campaign-builder for execution.
google-ads-video
Build YouTube video ad campaigns — awareness (bumper, non-skippable), consideration (in-stream), and video action campaigns. Triggers on 'set up YouTube ads', 'video ad campaign', 'skippable in-stream ads', or 'video action campaign'. Paid YouTube advertising — for the channel's organic content strategy see youtube-organic-growth.
google-ads
Master router for the full Google Ads + Google marketing ecosystem skill library. Triggers on 'Google Ads', 'Google marketing', 'run a Google Ads account', 'set up Google Ads for [business]', 'help with my Search/PMax/Display/Shopping/Video/App/Demand Gen campaigns', or any Google Ads/Analytics/Search Console/Business Profile request that doesn't obviously belong to one specialist. Routes to the right specialist skill(s) and chains them for end-to-end work.
google-analytics-ga4
Set up, configure, and analyze Google Analytics 4 — event tracking, conversions, exploration reports, audiences. Triggers on 'set up GA4', 'GA4 events aren't tracking', 'analyze my GA4 data', 'build a GA4 exploration report', or 'why don't my GA4 and Google Ads numbers match'. Analytics-platform layer — for GA4-to-Ads linkage specifically see google-ads-measurement.
google-business-profile
Manage the organic side of Google Business Profile — listing optimization, reviews, posts, Q&A, and local pack ranking. Triggers on 'optimize my Google Business Profile', 'improve my local ranking', 'respond to a review', 'Google Business Profile posts', or 'why don't I show up in the local pack'. Organic local presence — for paid Local Services Ads see google-ads-local-campaigns.
google-search-console
Monitor and fix organic search health using Google Search Console — indexing, Core Web Vitals, search performance, and manual actions. Triggers on 'check Search Console', 'my page isn't indexed', 'organic traffic dropped', 'Core Web Vitals issues', or 'submit a sitemap'. Organic/technical SEO layer — complements, not replaces, paid Google Ads work.
google-tag-manager
Design and troubleshoot Google Tag Manager container architecture — tags, triggers, variables, and server-side setups. Triggers on 'set up Google Tag Manager', 'my tags aren't firing', 'GTM container audit', 'add a new tracking pixel', or 'server-side tagging'. Infrastructure layer underneath GA4, Google Ads, and Meta/other pixel tracking.
google-workspace
Run day-to-day business operations on Google Workspace — Gmail, Calendar, Drive, Docs, Sheets, Forms, Slides. Triggers on 'organize my Gmail', 'set up a shared Drive', 'build a client intake form', 'template this proposal in Docs', 'build a tracking sheet', or 'schedule this in Calendar'. Operational/productivity layer for running a marketing or ads business — not a marketing execution skill itself.
instagram-organic-growth
Grow an Instagram account organically — content strategy, Reels/feed/Stories mix, hashtag and discovery optimization, and engagement. Triggers on 'grow my Instagram', 'Instagram content calendar', 'why aren't my Reels getting views', or 'Instagram growth strategy'. Organic/unpaid growth — for paid Instagram advertising see meta-ads-campaign-builder or meta-ads-video-reels.
linkedin-ads-abm
Build Account-Based Marketing campaigns on LinkedIn — target account lists, buying committee mapping, and personalized multi-contact campaigns. Triggers on 'ABM campaign on LinkedIn', 'target account list advertising', 'reach the buying committee at [accounts]', or 'account-based marketing strategy'. LinkedIn's strongest B2B differentiator — dedicated workflow beyond broad ICP targeting.
linkedin-ads-audience-targeting
Build LinkedIn professional targeting and Matched Audiences — job title/function/seniority, company attributes, retargeting, and lookalike-equivalent expansion. Triggers on 'LinkedIn targeting for [role/industry]', 'Matched Audiences setup', 'retarget my website visitors on LinkedIn', or 'LinkedIn audience overlap'. Audience layer feeding linkedin-ads-campaign-builder; for target-account-list ABM see linkedin-ads-abm.
linkedin-ads-audit
Perform a full LinkedIn Ads account health check. Triggers on 'audit my LinkedIn Ads account', 'is this LinkedIn account set up well', 'inherited this LinkedIn account, check it', or 'is this account ready to scale'. Broad structural review — for a specific known symptom, use linkedin-ads-optimization instead.
linkedin-ads-campaign-builder
Build complete LinkedIn B2B ad campaigns from business goals, ICP, budget, and conversion objectives. Triggers on 'create a LinkedIn Ads campaign', 'build a Sponsored Content/Message Ad campaign', 'set up LinkedIn Ads structure', or 'launch a LinkedIn campaign for [product]'. General entry point — routes to linkedin-ads-abm and linkedin-ads-lead-gen-forms for deeper work.
linkedin-ads-client-services
Package LinkedIn Ads expertise into a sellable B2B service — proposals, pricing/retainer structuring, client onboarding, scope of work. Triggers on 'how do I sell LinkedIn Ads management', 'price my LinkedIn B2B service', 'write a proposal for a LinkedIn Ads client', or 'onboard a LinkedIn Ads client'. Business/agency-operations layer.
linkedin-ads-copywriting
Write LinkedIn Ads copy — Sponsored Content, Message/Conversation Ads, and Document Ads. Triggers on 'write LinkedIn ad copy', 'B2B ad headlines', 'write a LinkedIn Message Ad', or 'improve my LinkedIn ad copy'. Professional-register copywriting distinct from consumer-platform tone.
linkedin-ads-lead-gen-forms
Build and optimize LinkedIn Lead Gen Forms — field selection, qualification questions, and lead-quality tuning. Triggers on 'set up Lead Gen Forms', 'improve my LinkedIn lead quality', 'LinkedIn form conversion rate', or 'CRM integration for LinkedIn leads'. On-platform lead capture, distinct from website-conversion campaigns.
linkedin-ads-measurement
Set up and troubleshoot the LinkedIn Insight Tag, conversion tracking, and attribution. Triggers on 'set up LinkedIn Insight Tag', 'LinkedIn conversion tracking', 'my LinkedIn conversions aren't tracking', or 'LinkedIn attribution window'. Prerequisite for conversion-optimized bidding and Matched Audience retargeting.
Bio shown is the top-scored skill's repo description as a fallback — real GitHub bios land in a future update.