linkedin-ads-measurementlisted

# LinkedIn Ads Measurement > **Currency & scope note (last reviewed 2026-07-19):** Platform mechanics referenced here (character limits, campaign-type names, feature availability, thresholds, benchmark figures, policy specifics) reflect general practice as of the review date above and are **not guaranteed current** — ad platforms change quickly. Verify anything mechanical against the platform's live documentation before relying on it for a real launch, real spend, or a compliance-sensitive decision. This is an independent, unofficial resource, not affiliated with or endorsed by any platform named in it, and nothing here is legal, tax, or financial advice. ## Purpose Get the LinkedIn Insight Tag installed and conversion tracking configured so campaigns can optimize toward real business outcomes and feed Matched Audiences retargeting — without this, both `linkedin-ads-optimization` and `linkedin-ads-audience-targeting`'s retargeting capability are working blind. ## Trigger Conditions - "Set up the LinkedIn Insight Tag" - "Set up conversion tracking for LinkedIn Ads" - "My LinkedIn conversions aren't tracking" - "What attribution window should I use for LinkedIn" ## Required Inputs - Website platform/CMS (affects tag deployment: GTM, native integration, or direct install) - Conversion goal(s): form submits, demo requests, purchases, content downloads, sign-ups - Whether Lead Gen Form conversions (tracked natively on-platform, no tag needed for those) are the only goal, or we