google-ads-measurementlisted

# Google Ads Measurement > **Currency & scope note (last reviewed 2026-07-19):** Platform mechanics referenced here (character limits, campaign-type names, feature availability, thresholds, benchmark figures, policy specifics) reflect general practice as of the review date above and are **not guaranteed current** — ad platforms change quickly. Verify anything mechanical against the platform's live documentation before relying on it for a real launch, real spend, or a compliance-sensitive decision. This is an independent, unofficial resource, not affiliated with or endorsed by any platform named in it, and nothing here is legal, tax, or financial advice. ## Purpose Ensure Google Ads has accurate, complete conversion data flowing in — without this, every other skill in this library (campaign building, optimization, reporting) is working blind. ## Trigger Conditions - "Set up conversion tracking for Google Ads" - "Link my GA4 to Google Ads" - "Import offline conversions" - "My conversions aren't tracking / numbers look wrong" - "Which attribution model should I use" ## Required Inputs - Conversion goal(s): purchase, lead form submit, call, sign-up, offline sale - Website platform/CMS (affects tag deployment method: GTM, native platform integration, hardcoded) - Whether GA4 is already set up and receiving data - For offline conversions: what CRM/sales system holds the eventual outcome, and the typical time lag between click and offline conversion (informs import frequency and