google-ads-app-campaignslisted

# Google Ads App Campaigns > **Currency & scope note (last reviewed 2026-07-19):** Platform mechanics referenced here (character limits, campaign-type names, feature availability, thresholds, benchmark figures, policy specifics) reflect general practice as of the review date above and are **not guaranteed current** — ad platforms change quickly. Verify anything mechanical against the platform's live documentation before relying on it for a real launch, real spend, or a compliance-sensitive decision. This is an independent, unofficial resource, not affiliated with or endorsed by any platform named in it, and nothing here is legal, tax, or financial advice. ## Purpose Build App campaigns (App Installs and App Engagement/pre-registration variants) — Google's fully automated format for driving app installs and in-app actions across Search, Display, YouTube, Discover, and Google Play from minimal creative inputs. ## Trigger Conditions - "Set up an App campaign" - "Get more app installs through Google Ads" - "Run an app engagement/re-engagement campaign" - "App pre-registration campaign for Android" ## Required Inputs - App store listing (iOS App Store and/or Google Play) — the campaign pulls creative and metadata directly from the store listing, so listing quality directly affects ad quality - Campaign goal: installs, in-app action (e.g., registration, purchase) post-install, or engagement/re-engagement of existing users - Mobile measurement partner (MMP) or Firebase/Google An