google-ads-copywritinglisted

# Google Ads Copywriting > **Currency & scope note (last reviewed 2026-07-19):** Platform mechanics referenced here (character limits, campaign-type names, feature availability, thresholds, benchmark figures, policy specifics) reflect general practice as of the review date above and are **not guaranteed current** — ad platforms change quickly. Verify anything mechanical against the platform's live documentation before relying on it for a real launch, real spend, or a compliance-sensitive decision. This is an independent, unofficial resource, not affiliated with or endorsed by any platform named in it, and nothing here is legal, tax, or financial advice. ## Purpose Write high-converting Google Ads copy that fits Google's exact character limits, matches search intent, and survives policy review. ## Trigger Conditions - "Write RSA headlines/descriptions for [product]" - "Improve my Google Ads copy" - "Write sitelinks/callouts for [business]" - "Give me ad copy variants for testing" ## Required Inputs - Product/service and core offer - Target keyword(s) or search intent this ad group is built around - Audience pain point(s) the offer solves - Landing page URL (copy must promise only what the page delivers) - Brand voice constraints, if any ## Core Capabilities ### Responsive Search Ads - Headlines: up to 15, each ≤ 30 characters, mix of keyword-insertion, benefit, offer, and brand headlines so Google's combinatorial testing has real variety (not 15 near-duplicates) - Descri