google-ads-strategylisted

# Google Ads Strategy > **Currency & scope note (last reviewed 2026-07-19):** Platform mechanics referenced here (character limits, campaign-type names, feature availability, thresholds, benchmark figures, policy specifics) reflect general practice as of the review date above and are **not guaranteed current** — ad platforms change quickly. Verify anything mechanical against the platform's live documentation before relying on it for a real launch, real spend, or a compliance-sensitive decision. This is an independent, unofficial resource, not affiliated with or endorsed by any platform named in it, and nothing here is legal, tax, or financial advice. ## Purpose Answer the planning-layer question before campaign structure exists: is Google Ads the right channel for this goal, which campaign type(s) fit the funnel stage, and how should budget be allocated across them. ## Trigger Conditions - "Should I run Google Ads for my business?" - "What Google Ads campaign type is right for me?" - "How much budget do I need for Google Ads?" - "Plan my Google Ads funnel" ## Required Inputs - Business type, product/service, average order value or deal size - Primary business goal (revenue, leads, app installs, foot traffic, brand awareness) - Existing demand signal: is there search volume for this product/service today (informs Search viability) or does the audience need to be created (favors Display/Demand Gen/YouTube) - Budget range and time horizon (testing vs. established scaling) -