google-ads-videolisted

# Google Ads Video (YouTube Ads) > **Currency & scope note (last reviewed 2026-07-19):** Platform mechanics referenced here (character limits, campaign-type names, feature availability, thresholds, benchmark figures, policy specifics) reflect general practice as of the review date above and are **not guaranteed current** — ad platforms change quickly. Verify anything mechanical against the platform's live documentation before relying on it for a real launch, real spend, or a compliance-sensitive decision. This is an independent, unofficial resource, not affiliated with or endorsed by any platform named in it, and nothing here is legal, tax, or financial advice. ## Purpose Build YouTube video ad campaigns matched to the right sub-format and bidding model for the funnel stage — awareness (bumper, non-skippable), consideration (skippable in-stream), or direct response (video action campaigns). ## Trigger Conditions - "Set up YouTube ads" - "Run a video ad campaign" - "Skippable in-stream vs. bumper ads — which do I need" - "Video action campaign for conversions" ## Required Inputs - Video creative asset(s) — format requirements differ meaningfully by sub-format (bumper needs a tight 6-second cut, in-stream can run longer with a hook-first structure) - Campaign goal: awareness/reach, consideration (views/engagement), or direct conversions - Audience targeting data available (remarketing lists, custom segments, in-market/affinity) - Budget and whether this supports a CPV (cost