creative-performance-analysislisted

# Creative Performance Analysis > **Currency & scope note (last reviewed 2026-07-19):** Platform mechanics referenced here (character limits, campaign-type names, feature availability, thresholds, benchmark figures, policy specifics) reflect general practice as of the review date above and are **not guaranteed current** — ad platforms change quickly. Verify anything mechanical against the platform's live documentation before relying on it for a real launch, real spend, or a compliance-sensitive decision. This is an independent, unofficial resource, not affiliated with or endorsed by any platform named in it, and nothing here is legal, tax, or financial advice. ## Purpose Provide the generalized diagnostic funnel — hook, hold, click, convert — for locating exactly where a specific ad creative is failing, so the fix targets the actual problem instead of guessing. ## Trigger Conditions - "Why is this ad underperforming" - "Diagnose my creative performance" - "Where in the funnel is this ad failing" ## Required Inputs - Creative-level performance data appropriate to the platform: impressions, hook/thumbstop-style early-retention metric where available, hold/completion metric where available, CTR, CPA/conversion rate - The angle/format/hook used, so findings map back to creative decisions - Sufficient volume for the data to be meaningful (coordinate with `creative-testing-framework`) ## Core Capabilities ### The Universal Diagnostic Funnel - **Hook** (did it stop the scroll/