logly

_mureo-google-ads

Google Ads: Manage campaigns, ad groups, ads, keywords, budgets, and performance analysis.

_mureo-learning

Evidence-based marketing decision framework: statistical thinking for AI agents operating ad accounts.

_mureo-meta-ads

Meta Ads: Manage campaigns, ad sets, ads, insights, and audiences on Facebook/Instagram.

_mureo-shared

mureo: Shared patterns for authentication, security rules, and output formatting.

_mureo-strategy

Strategy Context: Manage business strategy files (STRATEGY.md, STATE.json) for strategy-driven ad operations.

Rebalance campaign budgets across all configured platforms based on strategy and performance signals. Use when the user asks to optimize budgets, redistribute spend, scale efficient campaigns, or cap overspending ones. Reads STRATEGY.md goals, analyzes campaign efficiency, and proposes budget changes with rationale.

competitive-scan

Scan competitor activity using auction insights and market signals. Use when the user asks about competitors, market dynamics, impression share changes, competitor moves, or competitive positioning.

creative-refresh

Refresh ad copy and creative assets based on performance signals and brand voice. Use when the user asks to refresh creative, propose new ad copy, A/B test creatives, update RSA assets, or rotate underperformers.

daily-check

Run a daily health check on all configured ad accounts (Google Ads, Meta Ads, Search Console, GA4). Use when the user asks for a daily review, health check, status update, anomaly detection, or 'how are my campaigns doing today'. Reads STRATEGY.md and STATE.json, runs platform-specific health diagnostics, checks goal progress, evaluates pending action_log observations, and reports findings as Healthy / Watch / Action-needed.

goal-review

Review Goal progress against STRATEGY.md targets. Use when the user asks to evaluate goal achievement, review KPI progress, assess strategy performance, or check if targets are being met.

lead-form-create

Create a Meta Instant Form (Lead Ad form) through a one-question-at-a-time interview. Use when the user asks to create a lead form, Instant Form, CV form, or similar. The agent collects required parameters via a guided dialogue, confirms, then calls meta_ads_lead_forms_create.

learn

Save a marketing diagnosis insight to the pro-diagnosis knowledge base so it is applied in future operations across all platforms. Use when the user runs /learn, explicitly teaches the agent a marketing insight, corrects the agent's analysis, or asks to remember/record an operational learning for next time.

onboard

Initial account setup — create STRATEGY.md and STATE.json from scratch, import platform data, and establish baseline metrics. Use when the user is starting fresh with mureo, has no STRATEGY.md yet, or asks to set up a new account.

rescue

Emergency performance fix when an ad account is in trouble. Use when the user reports a sudden CPA spike, conversion drop, runaway spend, or asks for an urgent performance rescue. Sets Operation Mode to TURNAROUND_RESCUE and applies stabilization actions.

search-term-cleanup

Audit and clean up search terms (negative keywords, intent classification, query hygiene). Use when the user asks to clean up search queries, add negative keywords, review search term reports, or improve match quality. Cross-references Search Console, GA4, and ad platform data.

sync-state

Sync STATE.json with current campaign data from all platforms. Use when the user asks to refresh state, sync campaigns, update STATE.json from live data, or pull latest campaign snapshots.

weekly-report

Generate a weekly summary report across all platforms. Use when the user asks for a weekly report, summary, recap, end-of-week review, or weekly digest.