_mureo-strategy

# Strategy Context > PREREQUISITE: Read `../_mureo-shared/SKILL.md` for auth, global flags, and security rules. ## Overview mureo uses two local context files to maintain business strategy and campaign state: | File | Format | Purpose | |------|--------|---------| | `STRATEGY.md` | Markdown | Business strategy, personas, USP, brand voice | | `STATE.json` | JSON | Campaign configuration snapshots | These files live in the project working directory and are read by AI agents to make strategy-aligned advertising decisions. ## STRATEGY.md ### File Structure `STRATEGY.md` is a Markdown file with `## Section` headings. Each section maps to a `context_type`: | Section Heading | context_type | Purpose | |----------------|--------------|---------| | `## Persona` | `persona` | Target customer persona | | `## USP` | `usp` | Unique selling proposition | | `## Target Audience` | `target_audience` | Audience demographics and behavior | | `## Brand Voice` | `brand_voice` | Tone, style, and language guidelines | | `## Market Context` | `market_context` | Competitive landscape and market trends | | `## Operation Mode` | `operation_mode` | Current operation mode (see below) | | `## Custom: <title>` | `custom` | Freeform custom strategy entry | | `## Deep Research: <title>` | `deep_research` | Results from website/competitor research | | `## Sales Material: <title>` | `sales_material` | Extracted info from sales documents | | `## Goal: <title>` | `goal` | Quantitative marketing goal with...