creative-refresh

# Creative Refresh > PREREQUISITE: Read `../_mureo-shared/SKILL.md` for auth, security rules, output format, and **Tool Selection** (Read/Write on Code, `mureo_strategy_*` / `mureo_state_*` MCP on Desktop / Cowork). Refresh ad creatives based on strategy context and performance data across all platforms. ## Prerequisites - STRATEGY.md and STATE.json must exist (run the `onboard` skill first) ## Steps **Before you start**: Run the **Diagnostic preamble** from ../_mureo-shared/SKILL.md — load learning insights (mureo_learning_insights_get) and consult advisors (mureo_consult_advisor) before drawing conclusions. 0. **Establish today**: call `mureo_state_get` **first, on every host** (including Claude Code, where you would otherwise `Read` the file) and take `server_now` from its response — ISO 8601 with UTC offset, e.g. `2026-07-28T10:12:33+09:00`. Its date is the **only source of the current date** for this run: the `observation_due` you write in step 12, and every "is a previous creative change still inside its observation window?" check in step 10, are measured from it. Do not shell out (this skill must run in Bash-less headless hosts) and do not read the date off STATE.json — `last_synced_at`, `reports.*.period` and `action_log` timestamps are **history**, never evidence of what day it is now. **Never write `server_now` into STATE.json**: it is a response field, and a persisted copy becomes tomorrow's stale "today". 1. **Load context**: Read STRATEGY.md (Persona, USP...