creative-refresh

# Creative Refresh > PREREQUISITE: Read `../_mureo-shared/SKILL.md` for auth, security rules, output format, and **Tool Selection** (Read/Write on Code, `mureo_strategy_*` / `mureo_state_*` MCP on Desktop / Cowork). Refresh ad creatives based on strategy context and performance data across all platforms. ## Prerequisites - STRATEGY.md and STATE.json must exist (run the `onboard` skill first) ## Steps **Before you start**: Run the **Diagnostic preamble** from ../_mureo-shared/SKILL.md — load learning insights (mureo_learning_insights_get) and consult advisors (mureo_consult_advisor) before drawing conclusions. 1. **Load context**: Read STRATEGY.md (Persona, USP, Brand Voice, Data Sources) and STATE.json. 2. **Discover platforms**: Identify all configured ad platforms from STATE.json `platforms`. Also include any **hosted official-MCP connector** present in the session (e.g. TikTok, key `tiktok_ads`) — drive it via its own tools and skip mureo-only value-adds; see `../_mureo-shared/SKILL.md` → *Hosted-connector platforms*. 3. **Audit current creatives**: For each ad platform: - **Google Ads**: prefer mureo native — call `google_ads_ad_performance_report` per campaign, plus `google_ads_rsa_assets_audit` (per-asset CTR/CVR ratings) and `google_ads_rsa_assets_analyze` (LOW/POOR detection). In BYOD mode, the Apps Script bundle does not include per-asset ratings — these tools return `[]`; fall back to `google_ads_ads_list` for headline/description text and use `ad_perfor...