tracking-health

# Tracking Health > PREREQUISITE: Read `../_mureo-shared/SKILL.md` for auth, security rules, output format, and **Tool Selection** (Read/Write on Code, `mureo_strategy_*` / `mureo_state_*` MCP on Desktop / Cowork). Preventively audit conversion tracking across every configured platform. Measurement breakage is the costliest **silent** failure in ad ops — spend keeps flowing while the signal the algorithm optimizes toward is wrong or absent — so this skill hunts for it *before* it shows up as a mysterious CPA spike. ## Prerequisites - STRATEGY.md and STATE.json must exist in the current directory (run the `onboard` skill first if not) ## Steps **Before you start**: Run the **Diagnostic preamble** from ../_mureo-shared/SKILL.md — load learning insights (mureo_learning_insights_get) and consult advisors (mureo_consult_advisor) before drawing conclusions. 1. **Load context**: Read STRATEGY.md (especially each Goal's declared conversion definition, Persona, and Operation Mode) and STATE.json. Note **what the operator considers a real conversion** for each platform (a lead form submit, a purchase, a phone call) — the audit below is only meaningful relative to that intent. 2. **Discover available platforms**: Identify all configured platforms from STATE.json `platforms` and which data sources (GA4, Search Console) are accessible. Also enumerate installed **plugin** platforms (`mcp__mureo__<plugin>_*` tools) and any **hosted official-MCP connector** present in the session (e.g...