search-term-cleanup

# Search Term Cleanup > PREREQUISITE: Read `../_mureo-shared/SKILL.md` for auth, security rules, output format, and **Tool Selection** (Read/Write on Code, `mureo_strategy_*` / `mureo_state_*` MCP on Desktop / Cowork). Review and clean up search terms and keywords across all platforms. ## Prerequisites - STRATEGY.md and STATE.json must exist (run the `onboard` skill first) ## Steps **Before you start**: Run the **Diagnostic preamble** from ../_mureo-shared/SKILL.md — load learning insights (mureo_learning_insights_get) and consult advisors (mureo_consult_advisor) before drawing conclusions. 1. **Load context**: Read STRATEGY.md (Persona, USP, Target Audience, Data Sources) and STATE.json. 2. **Discover platforms**: Identify all configured platforms that support search term data from STATE.json `platforms`. Also include any **hosted official-MCP connector** present in the session (e.g. TikTok, key `tiktok_ads`) where it exposes search-term data — drive it via its own tools and skip mureo-only value-adds; see `../_mureo-shared/SKILL.md` → *Hosted-connector platforms*. 3. **Review search terms**: For each ad platform that supports search term data: - **Google Ads**: prefer mureo native — call `google_ads_search_terms_report` for the raw query rows, then `google_ads_search_terms_review` (rule-based scoring) and `google_ads_search_terms_analyze` (intent classification) per campaign. **These tools work in both Live API and BYOD mode.** In BYOD they read from `~/.mureo/b...