weekly-reportlisted

# Weekly Report > PREREQUISITE: Read `../_mureo-shared/SKILL.md` for auth, security rules, output format, and **Tool Selection** (Read/Write on Code, `mureo_strategy_*` / `mureo_state_*` MCP on Desktop / Cowork). Generate a weekly marketing operations report. ## Prerequisites - STRATEGY.md with Goals (run the `onboard` skill first) - STATE.json with action_log (actions must have been logged during the week) ## Steps 1. **Load context**: Read STRATEGY.md and STATE.json. 2. **Discover platforms**: Identify all configured platforms and available data sources. 3. **Period**: Determine the reporting period (last 7 days from today). 4. **Goal progress**: For each Goal, pull performance data from the relevant platforms: - **Google Ads**: prefer mureo native `google_ads_performance_report` (with `period: "LAST_7_DAYS"` then `period: "LAST_14_DAYS"` and subtract the first 7 from the next 7 for previous-week comparison). If mureo's Google Ads tools are unavailable (e.g. `MUREO_DISABLE_GOOGLE_ADS=1` after `mureo providers add google-ads-official`), fall back to the official `google-ads-official` MCP's equivalent performance-report tool over the same two windows and perform the WoW subtraction the same way. - **Meta Ads**: prefer mureo native `meta_ads_insights_report` similarly. When summing Meta "results" across campaigns, group by `result_indicator` — never aggregate `link_click` totals together with `pixel_lead` totals (PR #61). If mureo's Meta Ads tools are unavailable