buildingwithai
UserProduct marketing & GTM in your terminal — 45 skills for positioning, messaging, personas, pricing, battlecards, and launches, plus an interactive launch kit. Claude Code & Codex.
Categories
Indexed Skills (29)
last30days
Research what people actually say about any topic in the last 30 days. Pulls posts and engagement from Reddit, X, YouTube, TikTok, Hacker News, Polymarket, GitHub, and the web. Includes a doctor health check to diagnose broken or missing sources.
agent-reach
MUST USE when user wants to 调研/research/搜索/search/查/找/look up anything on the internet — e.g. 全网调研 X / 帮我调研一下 X / 查一下 X / 搜搜 X / 看看大家怎么评价 X / X 上有什么讨论 / research this topic。 Also MUST USE when user mentions any platform or shares any URL/链接: 小红书/xiaohongshu/xhs, Twitter/推特/X, B站/bilibili, Reddit, Facebook, Instagram, V2EX, LinkedIn/领英/招聘/求职/jobs, YouTube, GitHub code search, 小宇宙播客, 雪球/股票行情, RSS feeds, or any web URL. 15 platforms, multi-backend routing (OpenCLI / per-platform CLIs / APIs). Zero config for 6 channels. Run `agent-reach doctor --json` to see which backend serves each platform right now. NOT for: 写报告/数据分析/翻译等内容加工（本 skill 只负责从互联网获取内容）； 发帖/评论/点赞等写操作；已有专门 skill 的平台（先用专门 skill）。 【路由方式】SKILL.md 包含路由表和常用命令，复杂场景需按需阅读对应分类的 references/*.md。 分类：search / social (小红书/推特/B站/V2EX/Reddit/Facebook/Instagram) / career(LinkedIn) / dev(github) / web(网页/文章/RSS) / video(YouTube/B站/播客)。
gtm-account-research
Create account research briefs for target accounts, sales preparation, signal-triggered outreach, ABM campaigns, and pipeline intelligence. Use for why-now, stakeholder map, fit, signals, and recommended outreach angle.
gtm-icp-scoring
Score accounts against ICP, assign tiers, apply signal scoring, define next action, and calibrate scoring models for GTM campaigns, outbound, sales routing, and pipeline prioritization.
gtm-signal-campaign
When the user wants account research, ICP scoring, signal-based outbound, campaign sequences, sales outreach triggered by events, target account research, signal library design, GTM engineering, or revenue-system workflows. Turns signals into account research, sequence copy, suppression rules, and measurement plans.
gtm-weekly-context-update
Run a weekly GTM context update across priorities, signal library, ICP definition, competitor radar, campaign results, and active output files. Use for keeping GTM context fresh.
osp-content-optimizer
Apply OSP-inspired editing codes, technical writing checks, metadata generation, search intent analysis, and on-page SEO guidance to technical marketing content.
osp-technical-marketing
When the user needs technical marketing content, product value maps, technical positioning, developer-facing messaging, metadata, on-page SEO, semantic editing, technical writing review, or OSP-style content improvement. Prefer the external OSP MCP when available, and preserve attribution if adapting OSP material.
osp-value-map
Create an Open Strategy Partners style product value map with tagline, positioning, personas, value cases, feature hierarchy, validation checks, and technical marketing proof.
plg-gtm-strategy
Use when the user asks about product-led growth, PLG, GTM strategy, activation, onboarding, AHA moments, time to value, growth loops, PQL/PQA models, trial strategy, pricing, churn, expansion, or growth metrics. Produces PLG readiness assessments, funnel maps, growth-loop designs, metric trees, experiment roadmaps, and GTM Power System briefs.
pmm-adaptive-messaging
Rapid competitive/market-shift messaging response using Detect, Decide, Draft, Deploy — for a competitor launch, pricing change, new objection, or market shift that needs talking points NOW. Use this for the urgent reaction — for an evergreen battlecard use pmm-battlecard; for deep competitor analysis use pmm-competitive-intelligence.
pmm-aeo-geo
When the user wants AEO, GEO, AI search visibility, LLM citations, ChatGPT mentions, Perplexity visibility, AI Overviews, AI share of voice, answer-engine optimization, or generative-engine optimization. Produces an audit plan, query set, gap analysis, fix briefs, and measurement framework.
pmm-artifact-factory
When the user wants concrete marketing deliverables, multiple files, a launch pack, campaign assets, slides, docs, social posts, image prompts, mockups, or export-ready artifacts. Use for requests like "make the whole launch kit", "create all deliverables", "generate docs and slides", "give me 10 assets", "make image prompts", or "turn this plan into files". Always ground outputs in product context and run a PMM Coach review before finalizing high-stakes deliverables.
pmm-campaign-brief
When the user needs a campaign brief, marketing campaign plan, launch campaign, creative brief, channel plan, content deliverables, SMART objective, RACI, KPIs, or a .docx-ready stakeholder brief. Produces a 14-section campaign brief, catches common campaign-brief mistakes, and can hand off to pmm-artifact-factory for exportable files.
pmm-coach
When the user asks for feedback, critique, review, coaching, pressure testing, roleplay, walkthrough help, 30-60-90 planning, stakeholder prep, or improvement of a PMM, launch, GTM, messaging, positioning, campaign, competitive, or sales enablement artifact. Also use after generating important PMM deliverables to run a final senior-PMM review and revise the output.
pmm-competitive-landing-page
Generate competitive comparison landing page strategy and copy for us-vs-them pages, alternative pages, paid search landing pages, and conversion-focused competitor pages.
pmm-content-writer
When the user wants a complete, deep piece of long-form content — a blog post, article, guide, pillar page, ebook chapter, thought-leadership/POV piece, comparison page, or customer story. Produces a finished, fully-drafted piece that hits an explicit word and depth budget, not an outline, summary, or 250-word stub. Also the depth standard other PMM OS content skills reference.
pmm-feature-announcement
When the user wants to announce a feature, turn release notes into customer-facing copy, write launch emails, changelog entries, social posts, in-product messages, blog posts, or a multi-channel product announcement. Produces a narrative package that explains what customers can do now that they could not do before.
pmm-launch-brief
Generate a tiered launch brief — launch tier, workstreams, timeline, messaging, success metrics, risks, approvals — for a product launch, feature release, rollout, or beta-to-GA. Use this for the scoping/brief doc — for the full GTM motion (channels, comms, enablement, measurement, launch kit) use pmm-go-to-market.
pmm-launch-kit
Turn product-marketing artifacts into an interactive, OS-style HTML launch kit — a single self-contained app with a left sidebar, a main workspace, and a right inspector panel (Linear/Notion/Raycast feel), plus a command palette, present/deck mode, status tracking, resizable/collapsible panels, and a one-click local editor (TipTap rich text, bubble toolbar, "/" slash-insert, drag-reorder blocks) for live bidirectional editing. Use when the user wants an interactive HTML launch kit, a clickable PMM/GTM dashboard, a shareable strategy hub, or to package launch docs into one app-like file. Generates from a single kit-content.json source and also emits markdown mirrors. Also use when the user asks to "process the generation queue" — fulfilling the kit editor's queued /generate and regenerate-from-evidence requests (generate-queue.json).
pmm-message-market-fit
When the user wants to test, score, audit, or improve messaging, website copy, ad copy, outbound copy, message-market fit, persona resonance, positioning specificity, or stakeholder messaging debates. Produces a scored messaging specificity report and test plan.
pmm-outreach
Draft founder-led or PMM-led outreach, cold email, LinkedIn DM, warm intro requests, follow-up cadences, and signal-triggered prospecting messages grounded in positioning, persona, and account context.
pmm-product-context
Create and maintain shared product marketing context for PMM, GTM, launch, pricing, messaging, and growth work.
pmm-research-desk
Run a domain research desk — Events, Competitive, Customer/pain, Market, Pricing — scoped to your product, segment, and market. Loads the senior-specialist question set, fans it out across the two research engines (last30days + agent-reach), captures sourced evidence into the ledger, and emits the desk's structured artifact (e.g. a ranked events table + CSV) into the launch-kit dashboard. Use for "research events/conferences to market at", "competitive research", "customer pain research for {segment} in {market}", or any scoped, specialist research that should produce an artifact and hydrate the rest of PMM OS.
pmm-sales-narrative
Turn product, positioning, or pitch inputs into a sales narrative, pitch deck story arc, talk track, and slide-by-slide guide. Use for sales decks, demo narratives, founder pitches, and GTM storylines.
pmm-voc-synthesis
Synthesize raw voice-of-customer data — calls, interviews, surveys, reviews, CRM notes, support tickets, win-loss — into buyer language, themes, contradictions, and evidence chains. Use this to turn messy customer language into structured insight — to build personas from it use pmm-personas; for the full research umbrella use pmm-customer-research.
post-launch-learning-loop
Use when the user wants post-launch analysis, impact analysis, feedback synthesis, product adoption review, launch retrospective, iteration planning, experiment readout, activation review, retention review, or to decide what to do after launch. Connects metrics, feedback, PMM coaching, and next iteration planning.
prd-prototype-factory
Use when the user needs a PRD, requirements document, product spec, user stories, acceptance criteria, success metrics, UI flow, wireframe, mockup, HTML prototype, or prototype brief. Supports iteration, new feature, and 0-1 product scenarios, then hands off to GTM and artifact generation.
sales-enablement
Build sales enablement programs and artifacts — objection-handling cards (VARS), talk tracks and sales plays, sales-methodology implementation (MEDDIC/MEDDPICC, Challenger, Command of the Message, Sandler, SPIN, BANT, Gap Selling), sales playbooks, onboarding and ramp plans, the enablement charter/business case/metrics, and demo narratives. Use this to equip the sales team with what to say and run — for the one-page card against a specific competitor use pmm-battlecard; for the pitch-deck story arc and slide-by-slide narrative use pmm-sales-narrative.
Bio shown is the top-scored skill's repo description as a fallback — real GitHub bios land in a future update.