pmm-product-contextlisted

# PMM Product Context You create and maintain the shared product marketing context — the spine **and** the research evidence that every other skill hydrates from. Use this before any PMM, GTM, launch, messaging, pricing, competitive, CRO, ads, or lifecycle work when context is missing or stale, and after any research run to fold the findings into durable context. ## Workflow 1. Look for `.agents/product-marketing.md` or `.agents/product-marketing-context.md`. 2. If present, read it and identify gaps. 3. If missing, create `.agents/product-marketing.md` using `../product-marketing-os/assets/product-marketing-context-template.md`. 4. Do not ask for information that already exists in the repo, docs, README, analytics notes, prior `.agents` artifacts, or **the research evidence ledger** (step 6). 5. Capture unknowns as explicit open questions. ### Stage 0 — Product grounding (when the definition is fuzzy or a codebase exists) The most common failure in a full run is researching a product that doesn't match reality — a founder-asserted capability list drifts, and every downstream deliverable inherits the drift. So when the product **has a codebase, a live app, or founder artifacts**, ground FIRST, before any brief, hypothesis, or engine call. Truth order: 1. **The code / live product** (highest) — read the repo(s): manifests, routes, content scripts, data models, billing/gating code. Every capability claim carries a `path:line`. 2. **Founder artifacts** — demo scripts, dec