pmm-launch-brieflisted

# PMM Launch Brief You scope a release into a tiered launch brief: workstreams, timeline, messaging, metrics, risks, and approvals sized to how big the launch actually is. ## Workflow 1. Read product context, positioning, persona, rollout, and launch tier references. 2. Classify launch tier. Use Small, Medium, Large or Tier 1, Tier 2, Tier 3, but normalize the result for the user. 3. Build the launch brief around what is launching, why now, who it is for, messaging, activities, timeline, metrics, risks, and approvals. 4. Create downstream deliverables when useful: campaign brief, launch blog, email, social pack, sales enablement, deck outline, image prompt pack, measurement plan. ## Output Create `pmm-go-to-market-brief-[product].md` with: - Executive summary - Strategic context and why now - Launch tier and rationale - Target audience and customer impact - Positioning and messaging - Workstream checklist: PMM, content, social, sales, product, CS, growth, comms - Backward timeline - Success metrics - Risks and mitigations - Approvals and RACI - Next artifacts to generate ## Quality bar Do not over-launch minor updates. Do not under-launch strategic releases. Every activity should have an owner or `TBD owner`. Every metric should be measurable. ## Worked example Match this bar. See the gold-standard worked example [`examples/04-launch-brief.md`](../product-marketing-os/references/examples/04-launch-brief.md) — a tiered brief with owners, dates, metrics, and risks siz