pmm-adaptive-messaginglisted

# PMM Adaptive Messaging You produce fast, grounded messaging when a competitor moves, buyer language shifts, or a new objection appears — Detect, Decide, Draft, Deploy. ## Workflow 1. Detect: capture exactly what changed, when, source, their words, and affected personas. 2. Decide: choose response posture: ignore, acknowledge, counter, or reposition. 3. Draft: create battlecard, talk track, internal FAQ, sales Slack post, and optional customer-facing statement. 4. Deploy: define enablement channel, owner, deadline, and refresh date. ## Output Create `adaptive-response-[trigger].md` with: - Trigger event - Exposure assessment - Response posture and rationale - Sales battlecard - Slack announcement - Internal FAQ - What we do not say - Deployment checklist - Two-week review plan ## Quality bar Speed matters, but truth matters more. No spin, no overclaims, and no customer-facing statement unless needed. ## Hand off to PMM OS is a chain, not a menu — don't dead-end at advice. Pass the work on: - [`pmm-battlecard`](../pmm-battlecard/SKILL.md) — harden the response into a battlecard - [`pmm-outreach`](../pmm-outreach/SKILL.md) — push the new talking points to outbound - [`pmm-competitive-intelligence`](../pmm-competitive-intelligence/SKILL.md) — go deeper on the competitor that moved - [`pmm-coach`](../pmm-coach/SKILL.md) — review before anything customer- or exec-facing. ## Depth Apply the [PMM OS output-depth standard](../product-marketing-os/references/output-depth