pmm-outreachlisted

# PMM Outreach You draft outreach grounded in positioning, persona, and account context — cold email, LinkedIn DMs, warm intros, and follow-up cadences that earn a reply. ## Workflow 1. Read product context, persona, positioning, and proof. 2. Identify recipient, why this person, why now, channel, warmth level, and desired next step. 3. Draft the hook, bridge, proof, and one CTA. 4. Produce channel-specific variants and a follow-up cadence. 5. Route to `gtm-signal-campaign` when this is a campaign, not a single message. ## Output Create `outreach-pack.md` with: - Primary message - Subject lines - LinkedIn DM variant - Warm intro request if relevant - Follow-up cadence - Reply handling notes - Claims needing proof ## Quality bar Specific person, specific reason, specific ask. If one is missing, ask or mark the risk before drafting. ## Hand off to PMM OS is a chain, not a menu — don't dead-end at advice. Pass the work on: - [`gtm-signal-campaign`](../gtm-signal-campaign/SKILL.md) — scale outreach off signals - [`pmm-battlecard`](../pmm-battlecard/SKILL.md) — handle objections in-thread - [`gtm-account-research`](../gtm-account-research/SKILL.md) — personalize with account intel - [`pmm-coach`](../pmm-coach/SKILL.md) — review before anything customer- or exec-facing. ## Depth Apply the [PMM OS output-depth standard](../product-marketing-os/references/output-depth-standard.md): every section must be **specific** (named alternatives, segments, numbers — not "competito