Productside
OrganizationTwenty-two instructional skills teaching market and competitive intelligence as collection disciplines, for Product Managers, Product Marketers, and Business Analysts.
Categories
Indexed Skills (22)
mi-analyze-ansoff
Lay out growth options across the four Ansoff quadrants with evidence per move, the risk gradient respected, and a recommended sequence. Use when the question is where to grow next.
mi-analyze-five-forces
Rate the five forces from cited signals, name AI substitution and platform dependencies explicitly, and end on the profit pool. Use to judge whether an industry is worth being in.
mi-analyze-swot
Build a SWOT from fused evidence with quadrant discipline, ranked entries, and the S-O and W-T crossings that make it a decision. Use when the evidence exists and a position must be stated.
mi-build-battle-card
Build a field-ready battle card from cited evidence — say this, ask this, watch out for, do not say — with every claim traced to a dated source. Use to arm sales without arming them wrongly.
mi-collect-finint
Follow the money on a company — filings, Risk Factors diffs, earnings dodges, procurement awards, entity registrations, state capital. Use to separate a funded move from a narrated one.
mi-collect-geoint-demoint
Pull the market's denominator from government statistics — establishment counts, occupations, wages, firmographics, trade flows. Use before sizing, ICP work, or persona localization.
mi-collect-humint
Read a company through its people — hiring surges, leadership moves, departures, employee sentiment — and end by generating the win/loss questions only your own team can answer.
mi-collect-masint
Measure a company's operational and physical exhaust — supply chain, facilities, permits, certifications, ops capacity, scale proxies. Use to catch a buildout or a strain before either is announced.
mi-collect-osint
Sweep a company's public record — press, analysts, exec social, reviews, events, prediction markets — into a fusion-ready signal inventory. Use to learn what they say and what is said about them.
mi-collect-sigint
Diff what a company changed on the public internet — pricing pages, messaging, docs, SSL certs, app metadata, SEM terms. Use for the freshest competitive layer, the one that keeps battle cards alive.
mi-collect-techint
Sweep patents, trademarks, changelogs, API diffs, repos, standards bodies, and preprints for what a company is building. Use when a roadmap bet depends on what ships in 12 to 18 months.
mi-fuse-all-source
Reconcile signals from multiple disciplines into confidence-rated stories with artifact-mapped responses. Use when evidence is already in hand and someone has to decide what is actionable.
mi-mine-voice-of-customer
Mine reviews, app stores, forums, and communities for unmet needs, competitor weak points, and switching triggers, with quoted evidence and frequency labels. Use before a card or a roadmap bet.
mi-monitor-pestel-delta
Re-scan macro factors quarterly against a prior baseline — what moved, what broke, what entered the frame. Use when an artifact may be resting on something that is no longer true.
mi-monitor-pricing-packaging
Track competitor pricing and packaging as a diffable time series, capturing tiers, units, and limits verbatim before interpreting them. Use when next quarter's pricing question must be answerable.
mi-refresh-earnings-signals
Diff a company's strategy language quarter over quarter — shifted signals, dropped language, new deflections. Use when how a competitor talks is the leading indicator of what they do.
mi-router-market-intelligence
Instantiate a market or competitor engagement on seven variables and route it to the right run. Use when a company or market suddenly matters and you do not yet know which sweep to run.
mi-scan-market-landscape
Map a market before sizing or positioning it — segments as buyers see them, players including substitutes and non-consumption, dynamics, and whitespace. Use when you are new to a category.
mi-size-tam-sam-som
Build a bottom-up TAM, SAM, and SOM from a cited denominator and a FININT-derived capture rate, expressed in both currency and customers, with sensitivity. Use before a business case meets finance.
mi-snapshot-competitors
Profile a named competitor set with cited snapshots, a buyer-dimension comparison matrix, and a so-what. Use when you know who matters and need just-enough depth on each.
mi-sweep-full-spectrum
Run all seven collection disciplines on one company in a single sitting, fuse them, and end in a call-ready brief. Use when a company suddenly matters and you have one hour.
mi-watch-competitors
Diff a competitor watchlist against a prior snapshot, reporting material shifts only, with was/now changelogs and battle-card update flags. Use to make run N+1 a diff instead of a rebuild.
Bio shown is the top-scored skill's repo description as a fallback — real GitHub bios land in a future update.