mi-analyze-five-forceslisted

# Five Forces From Evidence ## Purpose Read industry structure, not company comparison. Five Forces answers one question: **is this industry worth being in, and does its structure let you reach the money?** It is not a competitive analysis of named rivals — that is a snapshot — and it is not a position statement — that is a SWOT. The five ratings are the work. **The profit pool is the output.** A forces analysis that ends with five ratings has stopped one step short of the only thing anyone needed. This skill consumes evidence. Where a force has no cited signal behind its rating, the honest entry is **"no evidence found"**, and the rating is withheld. "Buyer power: strong" with nothing behind it is a mood in a table. ## When to Use It Use it before entering a category, when margins are compressing for reasons nobody can name structurally, or when a board question turns on whether an industry's economics still hold. Use it after fusion, so the ratings rest on collected evidence. Do not use it when: - **The question is about named competitors.** That is `mi-snapshot-competitors`. - **The question is your own position.** That is `mi-analyze-swot`. - **The question is where to grow.** That is `mi-analyze-ansoff`, which reads better after this. - **You have no evidence yet.** Run sweeps and `mi-fuse-all-source` first. Five ratings derived from a workshop are five opinions in a recognizable shape. ## Input Require: - the industry, defined at a level where structure is a