mi-monitor-pestel-deltalisted

# PESTEL Delta Monitor ## Purpose Re-scan the macro frame and report what moved. Political, economic, social, technological, environmental, legal — external forces only, none of them controllable. The first PESTEL is a baseline; **the value is entirely in the delta**. What moved, what broke, and what entered the frame that was not in it last quarter. The section that earns the run is **broken assumptions**: which prior artifact — a sizing model, an entry case, a roadmap bet, a pricing corridor — now rests on something that is no longer true. A macro scan that names no affected artifact has produced background reading. **A PESTEL where all six factors moved every quarter is not monitoring, it is horoscope writing.** "No material movement" is a valid and useful entry, and most quarters most factors will earn it. ## When to Use It Use it quarterly, after a baseline exists. Use it when a regulation enters consultation, a currency crosses a threshold, or a technology becomes table stakes. Use it before re-committing to a business case whose macro assumptions are a year old. Do not use it when: - **No baseline exists.** **Stop and say so.** Offer to run a baseline PESTEL first. A first pass wearing a delta's headers tells the reader everything moved when in fact nothing was compared — and it is the single most common failure of this run. - **The question is industry structure rather than macro conditions.** That is `mi-analyze-five-forces`. - **The question is competitor b