mi-build-battle-cardlisted

# Battle Card From Evidence ## Purpose Arm the field with claims that survive a customer who knows the competitor better than the rep does. A battle card is not a feature matrix and not a research summary. It is a small set of things to say, ask, expect, and avoid — each traceable to a dated source. **A card salespeople will not use is a document, not a card**, and the fastest way to make one unusable is to fill it with claims that get a rep corrected in front of a buyer. This skill consumes fused evidence. Where a claim has no cited source, the honest entry is **"no evidence found"** and the claim does not go on the card. The evidence appendix is not optional decoration; it is what lets a rep answer "where did you hear that?" ## When to Use It Use it when the field needs current, defensible ammunition against a named competitor. Use it after fusion, and after a pricing capture, so the freshest layer is actually fresh. Do not use it when: - **You have not fused yet.** A card built from one discipline's signals will be confidently wrong in the direction that discipline is blind. - **You need the full competitive picture.** That is `mi-snapshot-competitors`. A card is deliberately narrow. - **You need to know why deals are lost.** Win/loss knows; a card built to answer it from public signals will mislead the field about the thing that matters most. - **The competitor is unknown to you.** Say so. A card that pretends to knowledge is worse than no card, because a rep will