ReachRobin

audience-builder

Build a target audience list plan given an ICP. Outputs LinkedIn search filters and 3-5 lookalike sources. Use when starting a new outbound motion or expanding into a new segment.

Decide between PLG, sales-led, hybrid, or community-led GTM motion based on ACV, time-to-value, buyer complexity, and self-serve readiness. Use when launching or repositioning a product, or when sales costs are out of whack with ACV.

icebreaker

Draft 3 distinct opening messages for a specific prospect, anchored on a why-now and a why-this-person. Use when sending a high-leverage first touch where personalization is worth the time.

icp-definer

Define an Ideal Customer Profile from observed paying-customer data, churn data, and qualitative signals. Use when defining or tightening ICP, when sales efficiency drops (rising CAC, falling close rate), or when support load suggests wrong-fit customers.

offer-clarifier

Force clarity on what you sell, who pays, and why now. Use before working on ICP, positioning, pricing, or outreach - the downstream work is garbage if the offer is vague.

positioning-canvas

Build a positioning statement for a product, feature, or company using April Dunford's "Obviously Awesome" 5-step framework. Use when launching, repositioning, or when messaging feels generic.

pricing-teardown

Run a competitive pricing teardown and produce a pricing recommendation. Pulls 5-10 competitor pricing pages, normalizes to a common axis, identifies packaging anti-patterns, and runs a Van Westendorp sanity check on the user's own price.

prospect-twin

Build a believable persona simulation of a prospect from their LinkedIn profile, then practice outreach against them. Use when preparing for a high-stakes outreach or call, when iterating on openers, or when testing whether a pitch lands.

sequence-architect

Design a 4-6 touch outreach cadence with channels, timing, tonal arc, and branching. Use when starting a new sequence from scratch given an ICP and offer.

sequence-doctor

Audit an outreach sequence and produce a ranked fix list. Use when reply rates are low, when you want a second opinion before sending, or when rewriting a sequence from scratch.

trigger-event-finder

Identify the trigger events that make ICP-fit prospects ready to buy, and how to monitor for them. Use when shifting from spray-and-pray to event-triggered outbound.

cringe-translator

Translate sales-jargon-laden LinkedIn messages into what the sender actually means. Mostly for fun; occasionally educational about why a message tanked.