offer-clarifierlisted

# Offer Clarifier Most founders know what they built. Few can say what they sell. The gap between the two is where marketing money disappears, sales calls go sideways, and positioning exercises produce documents nobody uses. This skill closes the gap. It is the prerequisite for ICP, positioning, pricing, and outreach - all of which produce garbage when fed a vague offer. The skill asks uncomfortable questions in sequence. It rejects hand-waving answers. It produces a 4-section offer clarity doc that is specific enough to be wrong - and specific enough to be useful. ## When to use - Before running `icp-definer` - you can't define who buys if you can't say what they're buying - Before running `positioning-canvas` - positioning requires a concrete offer to position - Before running `pricing-teardown` - pricing requires a unit to price - Before writing outreach copy or sequences - "we help companies grow" is not a hook - When sales calls loop without closing - usually a symptom of offer vagueness - When you can't write a one-line description that someone outside your industry understands - When different people on your team describe what you sell differently ## When NOT to use - You already have 10+ customers who bought the same thing for the same reason - your offer is clear enough; use `positioning-canvas` to tighten the message - You're refining copy on a validated offer - messaging polish is not offer clarity; the offer is already clear - You're picking a market segment