audience-builderlisted

# Audience Builder Most audience-building defaults to "let's pull a LinkedIn Sales Nav search and call it a day." The result is the same 200 people every competitor is also messaging. Real audience-building means triangulating multiple sources where your specific ICP actually shows up, with disqualifiers tight enough to keep volume in check. ## When to use - Starting a new outbound motion from scratch - Expanding into a new segment or vertical after a successful run in your primary one - Refreshing a stale audience list after a significant ICP shift or post-churn analysis - Building a parallel audience to A/B test against your current one ## When NOT to use - You already have a working audience and just need to write better openers - use `icebreaker` - You're prospecting one specific named account - use `account-mapper` (coming v0.2) - You haven't defined your ICP yet - this skill requires a defined ICP as input; vague targeting intent ("mid-market SaaS") is not an ICP ## Use this instead - For defining the ICP first -> `icp-definer` - For finding trigger events on the resulting audience -> `trigger-event-finder` - For designing the cadence for these prospects -> `sequence-architect` --- ## Inputs **Required:** An ICP document or paragraph. It must include all four of these elements - if any are missing, stop and ask for them: - **Firmographics** - industry, company size, geography, stage - **Trigger events** - what changes in a company that creates urgency to buy