pricing-teardownlisted

# Pricing Teardown Pricing is the highest-leverage growth lever -- a 1% price increase typically delivers more profit than a 1% volume increase or 1% cost decrease (Marn & Rosiello, *HBR* 2003). But pricing is also the most under-instrumented decision in early-stage SaaS. This skill replaces gut with structured analysis. ## When to use - New plan launch or repackaging - Conversion is high in trial but low at paywall - High discount-request rate from sales - Competitor moved (raised, lowered, repackaged) and team wants a response - Annual pricing review - Pre-Series A: founders priced based on what felt comfortable, not value ## When NOT to use - You haven't defined your ICP yet -- pricing without an ICP produces a number for no one; run `icp-definer` first - You want to design a landing page -- pricing design is output, not input; lock the numbers first - The problem is positioning, not price -- if customers don't understand the value, changing the number won't fix conversion; run `positioning-canvas` first ## Use this instead - **positioning-canvas** -- if the pricing problem is actually a category/value-framing problem - **icp-definer** -- if you don't know which segment to price for - **gtm-motion-picker** -- if the question is "should we have a sales tier" rather than "what should our sales tier cost" ## Required inputs 1. **Current pricing** -- every plan, tier, add-on. Public + non-public/enterprise rates. 2. **Top 5 competitors** -- direct, indirect, and "do n