LeadMagic
Organization205 production GTM agent skills across 25 categories — sales, outbound, RevOps, PLG, CS, automation, MCP
Categories
Indexed Skills (74)
a-b-testing
Design statistically sound GTM experiments for copy, channels, landing pages, sequencing, pricing, and funnel conversion. Produces hypothesis, sample-size logic, success metrics, test plan, analysis method, and scale/stop/kill recommendation. Use when planning A/B tests, split tests, or experiment roadmaps.
attribution
Build practical B2B attribution models across first touch, lead creation, opportunity creation, multi-touch, account-based influence, and sales-sourced revenue. Produces model comparison, UTM governance, source-of-truth rules, and channel ROI view. Use when marketing and sales disagree on source or ROI.
campaign-analytics
Analyze campaign performance from deliverability through revenue: delivery, engagement, replies, meetings, SQOs, pipeline, CAC, and payback. Produces diagnostic scorecard, root-cause analysis, benchmark comparison, and next-action plan. Use when deciding whether to scale, fix, or kill campaigns.
cs-playbooks
Build customer success playbooks — onboarding, health scoring, CSQLs, expansion plays, QBRs, and churn intervention. Use when building a CS function, designing customer journeys, or creating playbooks for retention and expansion. Triggers on: "customer success", "CS playbook", "onboarding", "health score", "CSQL", "expansion play", "customer retention", "QBR", or any request about post-sale customer engagement.
qbr-planning
Plan and execute Quarterly Business Reviews — value documentation, ROI presentation, executive alignment, and expansion roadmap. Use when preparing for QBRs, business reviews with customers, or executive stakeholder meetings. Triggers on: "QBR", "quarterly business review", "executive business review", "customer review", "value review", or any request about strategic customer meetings.
deliverability-monitoring
Monitor outbound deliverability health across domains, inboxes, DNS, bounces, spam placement, reply rates, and reputation signals. Produces alert thresholds, dashboard spec, weekly QA checklist, and remediation playbook. Use when inboxing drops, bounce rates rise, campaigns underperform, or new infrastructure launches.
battlecard-builder
Create competitive battlecards — FIA Framework (Fact → Impact → Act), Why We Win/Why We Lose, objection handling cards per competitor, pricing comparisons, and quick-dismiss summaries. Use when building competitive intelligence, preparing for competitive deals, or creating sales enablement materials. Triggers on: "battlecard", "competitive battlecard", "competitor comparison", "Why We Win", "objection handling card", "competitor intel", or any competitive enablement.
case-study-builder
Create customer case studies in sales-ready format — Challenge→Solution→Results structure, before/after metrics, quote integration, two-length formats (1-page summary + full version). Use when creating case studies, customer success stories, proof content, or sales collateral. Triggers on: "case study", "customer story", "success story", "proof content", "customer example", "results story", or any request to document customer outcomes.
one-pager-builder
Create one-page sales documents — product overviews, meeting leave-behinds, champion enablement sheets, trade show handouts. Scannable in 30 seconds, memorable enough to forward. Use when creating one-pagers, leave-behinds, quick reference sheets, or sales handouts. Triggers on: "one-pager", "leave-behind", "product overview", "handout", "champion doc", "sales sheet", or any request for a single-page sales document.
pitch-deck-builder
Build investor-ready pitch decks and sales presentations — 10-11 slide structure, persona-customized per role, storytelling frameworks, speaker notes, and visual direction. Use when creating pitch decks, sales decks, investor decks, board presentations, or any slide-based narrative. Triggers on: "pitch deck", "sales deck", "investor deck", "presentation", "slide deck", "build a deck", "board deck", or any request for a structured presentation.
competitive-intel
Builds competitive battlecards using Klue's Fact-Impact-Act framework, competitive matrices, win/loss analysis, tech stack teardowns, and market dynamics assessment. Triggers when user asks for competitor analysis, battlecards, win/loss reports, or competitive positioning. Run after gtm-context and positioning-messaging.
gtm-context
Captures company context, ICP, GTM motion, tech stack, channels, and metrics into a reusable foundation document. Triggers when user describes their company, asks for GTM strategy setup, mentions go-to-market planning, wants to define their ICP, or needs a 90-day plan. Run this skill before any downstream GTM skill — it produces the context every other skill consumes.
icp-scoring
Builds a weighted multi-dimensional ICP scoring model with firmographic, technographic, behavioral, and intent dimensions. Triggers when user asks to score leads, build an ICP scorecard, create lead scoring, or qualify accounts. Uses customizable weights, negative personas, buying committee mapping, and language banks. Run after gtm-context.
positioning-messaging
Builds April Dunford 5-component positioning statement, Andy Raskin strategic narrative, messaging matrix by persona, category design analysis, and Force Management Command of the Message VMF integration. Triggers when user asks for positioning, messaging, strategic narrative, pitch deck story, category creation, or value proposition. Run after gtm-context.
pricing-strategy
Designs pricing models using Ramanujam's 2x2 framework, tier structures, willingness-to-pay research, competitive pricing analysis, and discount authority guidelines. Triggers when user asks for pricing strategy, tier design, monetization model, packaging, or price optimization. Run after gtm-context and competitive-intel.
brand-kit
Build a complete brand kit for B2B SaaS — logo design and usage, color palette, typography, voice and tone, visual identity, brand guidelines, and asset templates. Use when creating a brand from scratch, rebranding, or building consistent visual identity. Triggers on: "brand kit", "brand identity", "logo design", "brand guidelines", "visual identity", "brand book", "rebrand", "brand colors", or any brand-building request.
building-saas
Build a SaaS company from idea to scale — product development, architecture decisions, pricing, hiring sequence, fundraising stages, and operational infrastructure. Use when starting a SaaS, scaling from $0 to $10M ARR, making build-vs-buy decisions, or designing the technical and operational foundation of a software business. Triggers on: "build a SaaS", "start a SaaS", "SaaS architecture", "SaaS startup", "build software business", "SaaS from scratch", "tech stack for SaaS", or any request about building a software company.
events-planning
Plan and execute B2B events — conferences, webinars, dinners, happy hours, trade shows, and owned events. Use when planning any business event to generate pipeline or build community. Triggers on: "event planning", "plan event", "host webinar", "conference strategy", "trade show", "customer dinner", "happy hour", "launch event", or any event-related request.
exiting-company
Prepare a SaaS company for acquisition or exit — valuation drivers, due diligence readiness, financial preparation, legal structuring, and exit timeline. Use when planning an exit, preparing for acquisition, or maximizing company value for a future sale. Triggers on: "exit strategy", "sell company", "acquisition prep", "M&A", "due diligence", "company valuation", "exit planning", or any request about selling a business.
founder-brand
Build a founder personal brand — LinkedIn strategy, content cadence, podcast guesting, newsletter growth, media features, and community building. Use when building personal brand, growing audience, or establishing thought leadership as a founder. Triggers on: "personal brand", "founder brand", "LinkedIn strategy", "thought leadership", "build audience", "get on podcasts", "newsletter growth", or any founder content request.
hiring-agencies
Evaluate, hire, and manage agencies for SaaS GTM — outbound agencies, dev shops, marketing agencies, and design studios. When to use an agency vs hiring in-house, how to structure engagements, and how to measure ROI. Triggers on: "hire agency", "outbound agency", "dev shop", "marketing agency", "agency vs in-house", "outsource GTM", or any agency hiring request.
hiring-contractors
Hire and manage contractors for SaaS startups — where to find them, how to structure engagements, IP assignment, rates by role, and management practices that produce quality work without full-time overhead. Use when hiring freelance developers, designers, writers, or any contract talent. Triggers on: "hire contractor", "freelance developer", "contract work", "outsource development", "find a designer", "contract vs employee", or any contractor hiring request.
investor-updates
Write investor updates that build confidence and surface help — monthly format, board deck structure, fundraising narrative, and metrics dashboards. Use when writing investor updates, preparing board meetings, or communicating with stakeholders. Triggers on: "investor update", "board deck", "monthly update", "investor communication", "fundraising update", or any stakeholder reporting.
1p-tagging-pixels
Set up first-party tracking and analytics — website pixels, conversion tracking, UTM architecture, cookie consent, server-side tagging vs client-side, 1P vs 3P data strategy, and identity resolution. Use when setting up tracking, implementing pixels, building attribution, or preparing for privacy-first measurement. Triggers on: "pixel", "tracking", "conversion tracking", "first-party data", "server-side tagging", "UTM", "cookie consent", "1P vs 3P", "identity resolution", or any tracking implementation request.
growth-experimentation
Build a growth experimentation system — ICE scoring, growth sprints, experiment design, statistical significance, and learning repositories. Use when building an experimentation program, running growth sprints, prioritizing tests, or establishing a data-driven growth culture. Triggers on: "experimentation", "growth experiments", "A/B testing program", "ICE scoring", "growth sprint", "experiment design", "test velocity", or any growth experimentation request.
gtm-system-architecture
Design a complete GTM operating system — revenue model, data model, operating model, growth model, and GTM model per WbD's 6-model framework. Use when designing a GTM system from scratch, auditing an existing one, or aligning teams around a unified revenue architecture. Triggers on: "GTM system", "revenue architecture", "operating model", "GTM model", "revenue system", "go-to-market design", "GTM audit", or any request about designing how GTM works end-to-end.
marketing-strategy
Build complete B2B marketing strategies — channel mix, budget allocation, content strategy, demand generation, brand building, and measurement framework. Use when building a marketing plan, allocating marketing budget, designing multi-channel campaigns, or creating a marketing operating system. Triggers on: "marketing strategy", "marketing plan", "demand generation", "brand strategy", "marketing budget", "channel strategy", or any marketing planning request.
paid-advertising
Build and manage paid advertising campaigns across B2B platforms — LinkedIn Ads, Google Ads, Meta (Facebook/Instagram) Ads, TikTok Ads, and programmatic. Use when launching paid campaigns, allocating ad budget, selecting platforms, or optimizing paid acquisition. Triggers on: "paid ads", "LinkedIn ads", "Google Ads", "Meta ads", "Facebook ads", "TikTok ads", "advertising", "paid acquisition", "ad budget", "ad campaign", or any request about paid marketing.
proactive-alerts
Set up proactive GTM alert systems — CRM pipeline alerts, buying signal notifications, Slack/email routing, risk scoring. Use when building alert systems, monitoring pipeline health, detecting buying signals, or setting up automated notifications for GTM teams. Triggers on: "alerts", "notifications", "pipeline alerts", "signal alerts", "monitor pipeline", "deal alerts", "Slack alerts", "pipeline monitoring", "proactive", "warning system", or any request about automated detection and notification.
attio-setup
Set up Attio for B2B SaaS GTM — programmable CRM, custom objects, workflow automation, enrichment integration, and real-time collaboration. Use when configuring Attio for sales, building a programmable CRM, or migrating from HubSpot/Salesforce. Triggers on: "Attio setup", "configure Attio", "Attio CRM", "Attio pipeline", or any Attio configuration request.
clay-automation
Build production-grade Clay enrichment workflows — table architecture, waterfall configuration, Claygent AI research, Sculptor table building, CRM push with clay_status properties, credit optimization. Use when building Clay tables, configuring enrichment waterfalls, setting up Claygent, or automating GTM workflows in Clay. Triggers on: "Clay", "Clay workflow", "Clay table", "Claygent", "Sculptor", "Clay enrichment", "Clay waterfall", "Clay automation", or any request about building workflows in Clay.
hubspot-setup
Set up HubSpot for B2B SaaS GTM — CRM configuration, deal pipelines, lifecycle stages, marketing automation, sequences, reporting dashboards, and enrichment integration. Use when configuring HubSpot for sales, marketing, or revops. Triggers on: "HubSpot setup", "configure HubSpot", "HubSpot CRM", "HubSpot pipeline", "HubSpot marketing", or any HubSpot configuration request.
n8n-automation
Build n8n workflows for GTM automation — triggers, webhook-to-enrichment-to-CRM pipelines, error handling, Clay export replacement for complex cases. Use when building n8n workflows or automating GTM processes beyond Clay.
salesforce-setup
Set up Salesforce for B2B SaaS GTM — object model, opportunity pipelines, lead management, reports and dashboards, automation (Flows), and enrichment integration. Use when configuring Salesforce for sales or revops. Triggers on: "Salesforce setup", "configure Salesforce", "Salesforce CRM", "Salesforce pipeline", "Salesforce automation", or any Salesforce configuration request.
tool-selection-stack
Build the right GTM tool stack for any stage — solo founder ($100/mo), small team ($500/mo), growth team ($2K/mo), and enterprise ($10K+/mo). With cost breakdowns, tool comparisons, and stack architecture. Use when choosing GTM tools, building a tech stack, comparing platforms, or optimizing tool spend. Triggers on: "tool stack", "tech stack", "GTM tools", "which tool", "compare tools", "tool budget", "stack for my stage", or any tool selection request.
waterfall-enrichment
Design multi-provider enrichment waterfalls — provider ordering by cost-per-hit, 3 separate waterfalls for company, email, and phone data, always verify after finding. Use when building enrichment waterfalls or improving data coverage.
ad-creative-strategy
Develop ad creative strategy for B2B campaigns — creative formats per platform, testing methodology, creative fatigue management, UGC/AI-generated creative, and performance measurement. Use when creating ad creative, managing creative production, testing ad variants, or scaling creative output. Triggers on: "ad creative", "creative strategy", "ad copy", "ad design", "creative testing", "UGC ads", "ad fatigue", or any ad creative request.
content-distribution
Distribute content across channels for maximum reach — multi-platform repurposing, syndication, paid amplification, email distribution, and partner promotion. Use when getting content in front of an audience, repurposing content, or building a distribution engine. Triggers on: "content distribution", "promote content", "repurpose content", "syndication", "amplify content", "get more eyes on", or any content amplification request.
copywriting
Write marketing copy that converts — landing pages, ads, emails, social, headlines, and brand voice. Use when writing any marketing or sales copy beyond cold email. Triggers on: "copywriting", "write copy", "headline", "landing page copy", "ad copy", "marketing copy", "brand voice", "tagline", or any request to write persuasive marketing text.
graphic-design-gtm
Create GTM visual assets — social graphics, ad creatives, pitch deck design, one-pager layouts, email images, data visualization, and brand-consistent templates. Use when creating visual content for GTM, designing social media graphics, building ad creatives, or establishing visual identity for campaigns. Triggers on: "graphic design", "social graphics", "ad creative", "visual design", "banner design", "social image", "presentation design", "brand visuals", "data visualization", "infographic", or any visual asset creation request.
social-media-strategy
Build and execute social media strategy for B2B — LinkedIn, X/Twitter, posting cadence, engagement tactics, content formats, sizing guides, and platform-specific best practices. Use when building social presence, planning content, or optimizing engagement. Triggers on: "social media", "LinkedIn strategy", "Twitter strategy", "X strategy", "posting guide", "social content", "engagement", "content calendar", "image sizes", "social graphics", or any social media planning request.
ai-sdr-setup
Deploy AI SDR agents safely and effectively — vendor selection, pilot scope, guardrails, signal routing, human handoff design, QA review, and performance metrics. Use when setting up 11x, Artisan, AiSDR, Jason AI, or any automated SDR workflow for outbound prospecting.
api-enrichment
Build API-first enrichment pipelines — provider selection, batching, retries, rate limits, idempotency, webhooks, cost tracking, and CRM writes. Use when integrating enrichment APIs directly into GTM systems or replacing manual data workflows with programmatic pipelines.
crm-integration
Configure CRM systems for GTM — lifecycle stages, deal stages, field ownership, enrichment sync, dedupe, required fields, and reporting. Use when setting up HubSpot, Salesforce, Attio, or any CRM integration for sales and marketing teams.
mcp-setup
Configure Model Context Protocol servers for GTM workflows — server selection, tool scope, permissions, guardrails, observability, and multi-tool orchestration. Use when connecting CRM, enrichment, sequencing, analytics, or support tools to AI agents through MCP.
abm-1-to-1
Execute Strategic ABM (1-to-1) for 5-15 high-value accounts — custom microsites, executive engagement, direct mail, board-level connections, custom content. Triggers on: "1-to-1 ABM", "strategic ABM", "custom ABM", "key account marketing", "named account".
abm-1-to-few
Execute ABM at Scale (1-to-few) for 15-50 clustered accounts — semi-custom campaigns, industry-specific content, persona-based plays. Triggers on: "1-to-few ABM", "ABM scale", "cluster ABM", "industry ABM".
abm-1-to-many
Execute Programmatic ABM (1-to-many) for 50-200+ accounts — automated personalization, scaled outbound, lookalike expansion. Triggers on: "1-to-many ABM", "programmatic ABM", "scaled ABM", "automated ABM".
abm-strategy
Design and execute Account-Based Marketing strategy — tier selection, account scoring, channel orchestration, BDR alignment, measurement framework. Triggers on: "ABM strategy", "account based marketing", "ABM playbook", "design ABM", "target accounts".
account-selection
Select and prioritize target accounts for ABM programs — scoring models, tier assignment, TAM segmentation. Triggers on: "account selection", "target account list", "tier accounts", "prioritize accounts", "TAM segmentation".
multi-thread-orchestration
Orchestrate multi-threaded ABM engagement across buying committee members — stakeholder mapping, parallel plays, ghost node detection. Triggers on: "multi-thread", "stakeholder map", "buying committee", "deal mapping".
agent-architecture
Design AI agent architectures for GTM workflows — agent patterns, tool selection, multi-agent orchestration, human-in-the-loop. Triggers on: "agent architecture", "AI agent design", "agent patterns", "multi-agent", "agent workflow".
agent-guardrails
Implement safety guardrails for GTM agents — content filtering, approval gates, rate limiting, budget controls, kill switches. Triggers on: "agent guardrails", "agent safety", "AI guardrails", "agent controls", "agent compliance".
agent-observability
Monitor and debug AI agent performance — logging, metrics, alerting, cost tracking, error analysis. Triggers on: "agent monitoring", "agent observability", "agent analytics", "agent logging", "agent debug".
agent-tool-calling
Design agent tool-calling strategies — MCP servers, API integration, function calling, tool selection logic. Triggers on: "agent tools", "MCP server", "tool calling", "function calling", "agent API integration".
event-analytics
Customer event analytics across every GTM system — Intercom, Zendesk, Salesforce, HubSpot, Segment, Amplitude, Mixpanel, PostHog, and custom event pipelines. Covers event taxonomy design, tracking implementation, event-driven workflows, and unified customer views. Use when implementing event tracking, building a customer data pipeline, or designing event-driven GTM automations. Triggers on: "event analytics", "customer events", "event tracking", "product analytics", "Segment setup", "event pipeline".
gtm-metrics
Build a GTM metrics system for SaaS: funnel conversion, pipeline velocity, win rates, CAC, payback, NRR, sales efficiency, growth accounting, and executive dashboards. Use when creating metrics dashboards, board reports, revenue reviews, operating cadence, or diagnosing growth constraints.
tracking-plan
Master analytics tracking plan for PLG and B2B SaaS — unified event taxonomy, pixel strategy (1P and 3P tagging), marketing attribution architecture, CDP implementation (Segment, Rudderstack), product analytics (Amplitude, Mixpanel, PostHog), CRM tracking (HubSpot, Salesforce), and analytics infrastructure design. Use when building a complete tracking plan, designing analytics architecture, implementing product analytics, or aligning marketing and product tracking. Triggers on: "tracking plan", "analytics plan", "event tracking architecture", "pixel strategy", "analytics for PLG", "SaaS analytics".
skills-lock
skills.lock — version locking and integrity tracking for agent skills repositories. Generates a SHA256-verified lock file that tracks every skill with its version, file hash, dependencies, and last update. Use when creating skills.lock for a repo, validating skill integrity, or managing skill dependencies. Triggers on: "skills.lock", "lock file", "skill integrity", "freeze skills", "skill dependencies".
aeo-strategy
Answer Engine Optimization — optimize content for AI search engines (ChatGPT, Perplexity, Gemini, Claude). Triggers on: "AEO", "answer engine optimization", "AI search", "generative engine optimization", "GEO", "optimize for AI search".
citation-harvesting
Systematically build backlinks through citations, mentions, and digital PR — HARO, source-blogger outreach, data-driven PR. Triggers on: "citation harvesting", "backlink building", "HARO", "digital PR", "link building".
faq-seo
Build FAQ pages that capture featured snippets and People Also Ask traffic — question-driven content strategy. Triggers on: "FAQ SEO", "featured snippet", "People Also Ask", "question SEO", "answer content".
pillar-pages
Design and build pillar pages with topic clusters — comprehensive hub pages that rank for high-intent keywords. Triggers on: "pillar page", "topic cluster", "hub page", "cornerstone content", "SEO pillar".
pseo-strategy
Programmatic SEO — build scalable, template-driven content pages for long-tail keywords. Triggers on: "pSEO", "programmatic SEO", "scalable SEO", "template SEO", "mass content generation".
seo-strategy
B2B SEO strategy — keyword research, content architecture, technical SEO, link building, measurement. Triggers on: "SEO strategy", "search engine optimization", "B2B SEO", "keyword research", "SEO plan".
ai-content-creation
AI-powered content creation workflows — step-by-step processes for using Claude, ChatGPT, Jasper, Copy.ai, Writesonic, and Perplexity to generate, edit, and optimize blog posts, social media content, email sequences, ad copy, landing page copy, and SEO content. Use when scaling content production, building an AI-assisted content pipeline, or teaching non-writers to produce high-quality content with AI. Triggers on: "AI content", "ChatGPT for blog", "AI copywriting", "scale content with AI".
ai-video-creation
AI-powered video creation for marketing — step-by-step workflows for HeyGen (AI spokespersons), Synthesia (AI avatars), Runway (generative video), Captions (AI editing), Opus Clip (AI clipping), ElevenLabs (AI voiceover), and Descript (AI editing). Use when creating demo videos, personalized outreach videos, social video content, ads, or scaling video production without a video team. Triggers on: "AI video", "HeyGen", "Synthesia", "Runway AI", "AI spokesperson video", "AI ads".
growth-hacking-tactics
Tactical growth hacking playbook — rapid experimentation, growth loops, viral mechanics, referral flywheels, PLG hacks, content-led growth loops, community-driven growth, and low-cost acquisition tactics for B2B SaaS. Based on Sean Ellis, Brian Balfour, Andrew Chen, and Reforge frameworks. Use when designing growth experiments, building growth loops, or finding low-cost acquisition channels. Triggers on: "growth hacking", "growth loops", "viral mechanics", "growth experiments", "referral flywheel".
landing-page-copy
Landing page copywriting strategy — conversion copy frameworks, hero headline patterns, value proposition formulas, CTA copy, social proof placement, objection handling in copy, and A/B testing copy at scale. Based on Joanna Wiebe (Copyhackers), Oli Gardner (Unbounce), CXL (Peep Laja), and Harry Dry (Marketing Examples). Use when writing or optimizing landing page copy, designing hero sections, crafting CTAs, or running copy A/B tests. Triggers on: "landing page copy", "hero copy", "CTA copywriting", "conversion copy", "sales page copy".
design-system-gtm
Define brand-context for AI agents — visual identity, voice/tone guides, color palettes, typography, asset templates. Use when creating a design system for AI-generated GTM content or ensuring brand consistency across agent outputs.
roi-calculator
Build ROI calculators and business cases — 3-scenario projections, payback period analysis, assumption documentation. Use when building ROI models, creating business cases, or quantifying value for prospects. Triggers on: "ROI calculator", "business case", "ROI model", "cost savings", "value calculator", "payback", "TCO", or any request to quantify financial impact.
ui-ux-gtm
Design GTM UI/UX patterns — landing pages, forms, signup flows, dashboards, accessibility, conversion-focused design. Use when designing or auditing GTM tool interfaces, landing pages, or conversion flows.
launch-planning
Plan product launches — launch tiers (T1/T2/T3), Product Hunt playbook, 16+ channel launches, pre-launch checklist. Uses Maja Voje GTM Strategist phases 7-9.
lead-magnets
Create lead magnets that convert — free tools, calculators, templates, gated content strategy. Uses Cialdini reciprocity principle and Miller StoryBrand.
Bio shown is the top-scored skill's repo description as a fallback — real GitHub bios land in a future update.