tracking-planlisted

# Analytics Tracking Plan ## Overview Most companies have tracking — they just don't have a plan. Events fire into the void. Pixels fire twice (or never). Marketing attributes credit to the wrong channel. Product doesn't know what marketing tracks. Nobody trusts the data. The mistake: adding tracking ad-hoc without a unified plan. This skill covers the complete analytics tracking architecture for PLG and B2B SaaS: event taxonomy, pixel strategy, attribution architecture, CDP implementation, and the analytics stack that makes it all work together. ## Frameworks Referenced This skill is grounded in public frameworks and source material relevant to the task: - **Segment — Customer Data Platform (CDP) and Tracking Plan spec.** Use the relevant method or published guidance where it improves the requested deliverable; do not cite it as decoration. - **Amplitude — Product analytics and behavioral cohorts.** Use the relevant method or published guidance where it improves the requested deliverable; do not cite it as decoration. - **PostHog — Open-source product analytics.** Use the relevant method or published guidance where it improves the requested deliverable; do not cite it as decoration. - **Mixpanel — Event-based analytics.** Use the relevant method or published guidance where it improves the requested deliverable; do not cite it as decoration. - **Google Analytics 4 (GA4) — Web analytics and conversions.** Use the relevant method or published guidance where it improves the