seo-strategylisted

# B2B SEO Strategy ## Overview B2B SEO is fundamentally different from B2C SEO — you're not optimizing for traffic volume, you're optimizing for pipeline. A single #1 ranking for a high-intent keyword like "email verification API" is worth more than 50 rankings for informational queries. This skill covers the full B2B SEO motion. ## Frameworks Referenced This skill is grounded in public frameworks and source material relevant to the task: - **Ahrefs SEO Framework.** Use the relevant method or published guidance where it improves the requested deliverable; do not cite it as decoration. - **Google E-E-A-T Guidelines.** Use the relevant method or published guidance where it improves the requested deliverable; do not cite it as decoration. - **Google Search Central — SEO Starter Guide.** Use the relevant method or published guidance where it improves the requested deliverable; do not cite it as decoration. ## When to Use - "Build our SEO strategy" - "Keyword research" - "SEO plan" - "Improve search rankings" - "B2B SEO" ## Step-by-Step Process ### Phase 1: Keyword Research Build a keyword universe in 3 tiers: **Tier 1 — High Intent (Buying):** - "best [category] software", "[category] pricing", "[competitor] alternative", "[category] vs [competitor]", "buy [category]" - Target: 10-20 keywords. These convert to pipeline. - Content: Comparison pages, pricing pages, alternative pages, category pages **Tier 2 — Medium Intent (Evaluating):** - "[category] for [industry]", "