content-distribution

# Content Distribution ## Overview Creating content is 20% of the work. Distributing it is 80%. Most teams spend weeks on a piece of content and 10 minutes tweeting about it. This skill flips that: build a distribution engine that gives every piece of content maximum reach across every channel your ICP uses. ## Authoritative Foundations - **Content Distribution Matrix** — Shapes deliverables for this skill — Creating content is 20% of the work. - **Gary Vaynerchuk Content Model** — Shapes deliverables for this skill — Creating content is 20% of the work. - **Ann Handley — Everybody Writes** — Everybody Writes ## When to Use - "Distribute this content piece" - "Build a content distribution plan" - "Repurpose our content across channels" - "Get more reach for our content" - "Promote our article/podcast/video" - "Build a distribution engine" ## Step-by-Step Process ### Phase 1: Content Atomization One long-form piece → 10+ derivative assets: | Source | → Derivative Assets | |---|---| | Blog post (2000 words) | LinkedIn post (text-only), LinkedIn carousel (key points), Twitter thread, email newsletter section, podcast talking point, YouTube short, infographic, quotes for social graphics, slide deck, guest post angle | | Podcast episode | Blog post (transcript + insights), social clips (60s), quote graphics, LinkedIn post, email to subscribers, show notes with links | | Webinar/video | Blog recap, social clips (30-60s), slide deck, email follow-up to registrants, LinkedI...