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User10 production Claude Skills covering the full Google Ads diagnostic lifecycle: waste, spikes, Quality Score, budgets, reporting
Categories
Indexed Skills (16)
account-health-diagnostics
Diagnose Google Ads account health problems, with two modes: Spike Diagnosis (root-cause a known CPA increase against six well-understood causes) and Drift Scan (statistical anomaly detection that catches gradual decay daily monitoring misses). Use this skill whenever a user reports that CPA jumped, conversions got more expensive, performance is "broken" or "tanked", costs are up but conversions are flat, or asks "what happened to my account", "why is my CPA so bad", "is anything weird in my account", "what changed", "what looks weird", or wants an account health check, anomaly detection, metric drift analysis, outlier scan, or recurring alert-style review. Trigger on "CPA spike", "cost per conversion went up", "conversions dropped", "account health scan", "metric drift", or any request to investigate a sudden or gradual Google Ads performance change. Works with exported campaign data (CSV/Excel) or live MCP data.
ad-copy-ab-generator
Generate two complete Responsive Search Ad (RSA) variations for Google Ads - one rational/direct and one emotional/aspirational - with 15 headlines and 4 descriptions each, plus pinning recommendations. Use this skill when a user wants to write Google Ads copy, asks for new ad variations, mentions "RSA", "responsive search ads", "headlines", "descriptions", needs to refresh ad copy, asks for A/B test ideas for ads, or wants help with ad copywriting. Trigger on phrases like "write me ads", "ad copy", "RSA variations", "headlines for [keyword]", "Google Ads copy", "test new ads", "ad copy A/B", or any ad-creative writing request for Google Ads.
bid-strategy-selector
Evaluate Google Ads campaign bid strategies and recommend the optimal approach per campaign based on conversion volume, value variation, budget headroom, and goals. Use this skill when a user asks which bid strategy to use, mentions Target CPA / Target ROAS / Maximize Conversions, asks about Smart Bidding, wants to know if they should switch from Manual CPC, asks why their automated bidding is underperforming, or is rolling out a new campaign and needs to choose a strategy. Trigger on phrases like "bid strategy", "tCPA", "tROAS", "Maximize Conversions", "Manual CPC", "Smart Bidding", "should I use [strategy]", or any question about how Google Ads bids.
budget-reallocation-model
Build a Google Ads budget reallocation plan that shifts spend from low-performing to high-performing campaigns. Models multiple scenarios with projected impact before implementation. Use this skill when a user wants to optimize budget allocation, asks how to reallocate spend, mentions "budget shifts" or "reallocation", asks where to put more budget, has a fixed total budget across campaigns, or asks "where should I cut spend". Trigger on phrases like "budget reallocation", "shift budget", "cut from X put into Y", "where should my budget go", "budget optimization", or any question about distributing spend across campaigns.
competitor-benchmark-report
Build a Google Ads competitive benchmark report from auction insights, industry data, and the user's own performance - surfacing where competitors are ahead, where there's room to move, and which gaps are worth closing. Use this skill when a user asks for competitor analysis, mentions auction insights, wants to know how they stack up, asks "who are my biggest competitors" in Google Ads, wants industry benchmarks, or asks about competitive bidding strategy. Trigger on phrases like "auction insights", "competitor benchmark", "how do I compare", "competitive analysis", "industry benchmarks", "who's outbidding me", "competitor share", or any request about Google Ads competitive position.
impression-share-gap-finder
Identify where Google Ads campaigns are losing impression share, calculate the revenue opportunity of closing each gap, and prioritize which campaigns to fund first. Use this skill when a user wants to analyze impression share loss, asks why their ads aren't showing more, mentions IS lost to budget or rank, wants to know how much revenue they're leaving on the table, asks if they should increase budget, or uploads campaign data with impression share columns. Trigger on phrases like "impression share", "IS lost", "not showing enough", "missing impressions", "should I increase budget", "where am I losing volume", "auction insights", or any question about scaling Google Ads.
landing-page-match-scorer
Score Google Ads landing page alignment with keywords and ad copy across 7 dimensions, then prescribe specific changes ranked by Quality Score and conversion impact. Use this skill when a user wants a landing page audit, asks why their landing page experience is low, mentions message match, asks how to improve conversion rate from Google Ads, wants to align landing pages with keywords, or shares a landing page URL alongside ad/keyword data. Trigger on phrases like "landing page audit", "landing page experience", "message match", "improve conversions on", "why does my landing page score low", "review my landing page", or any request pairing a landing page with Google Ads keywords or ads.
negative-keyword-engine
The single skill for all Google Ads negative keyword and search term work, with three modes: Audit (find wasted spend in a search terms report), Leakage (find systematic gaps in existing negative lists), and Mine (proactively build a comprehensive negative list for new campaigns or overhauls). Use this skill whenever the user wants to analyze, audit, or clean up search terms, find wasted ad spend, identify irrelevant queries, build or expand a negative keyword list, audit their negatives, or asks anything like "why is my CPA bad", "where is my budget leaking", "review my search terms", "what negatives should I add", "what should I be blocking", "negative keyword gaps", or uploads a Google Ads search terms report (CSV/Excel). Trigger even when the user doesn't say "negative keywords" explicitly: any request involving search terms data, PPC waste reduction, or blocking irrelevant traffic qualifies.
weekly-performance-digest
Generate a structured weekly Google Ads performance report with trend analysis, anomaly flags, and prioritized next-week action items. Designed to be sent directly to stakeholders without editing. Use this skill when a user asks for a weekly report, weekly digest, weekly summary, performance recap, "what happened this week", week-over-week analysis, or any recurring weekly reporting need. Trigger on phrases like "weekly digest", "weekly report", "send me a recap", "this week vs last week", "weekly performance update", or any request to summarize Google Ads activity over the last week.
automation-audit
Run a full business automation audit. Inventory every workflow across departments, rank the top 10 automation opportunities by time saved, money impact, and build difficulty in a prioritized table, produce a one-screen visual company map with bottlenecks and automation opportunities marked, and recommend the 3 to build first with build specs and reasoning. Trigger whenever the operator wants to automate a business or find automation opportunities, on phrases like "automation audit", "automate my business", "where can AI save time or money", "find automation opportunities", "map my company", "what should I automate first", "AI automation project", or when they loads a business's processes and tools and asks what to automate or systematize. Works for any client (any client, any industry). Do NOT use for building one already-chosen automation (just build it), for social/ad/SEO content, or for go/no-go validation of a brand-new idea (that is idea-pressure-tester).
executive-summary-generator
Produce a one-page executive summary of Google Ads performance for CMOs, CEOs, and non-marketing stakeholders. Frames metrics in business outcome language (revenue, cost, growth) rather than PPC jargon. Use this skill when a user needs to brief leadership, asks for a one-pager, mentions reporting to a CEO/CFO/board, asks for a non-technical summary, or wants to translate Google Ads results into business impact. Trigger on phrases like "executive summary", "one-pager", "report for the CEO", "leadership update", "for the board", "non-technical summary", "business impact", or any C-level/leadership reporting request.
llm-council
Run any question, idea, or decision through a council of 5 AI advisors who independently analyze it, peer-review each other anonymously, and synthesize a final verdict. Based on Karpathy's LLM Council methodology. MANDATORY TRIGGERS: 'council this', 'run the council', 'war room this', 'pressure-test this', 'stress-test this', 'debate this'. STRONG TRIGGERS (use when combined with a real decision or tradeoff): 'should I X or Y', 'which option', 'what would you do', 'is this the right move', 'validate this', 'get multiple perspectives', 'I can't decide', 'I'm torn between'. Do NOT trigger on simple yes/no questions, factual lookups, or casual 'should I' without a meaningful tradeoff (e.g. 'should I use markdown' is not a council question). DO trigger when the user presents a genuine decision with stakes, multiple options, and context that suggests they want it pressure-tested from multiple angles.
meta-creative-engine
Plan, test, diagnose, and iterate Meta (Facebook and Instagram) paid ad creative for ecommerce and content or creator clients. Creative is the primary performance lever on Meta, so this treats it as a testing and diagnostic system, not a "write me ads" tool. Use whenever the work involves Meta ad creative, whether building a creative test plan or brief, choosing angles, hooks, and formats to test, diagnosing why a Meta ad or account underperforms (weak hook, weak hold, poor CTR, high CPM, rising frequency, fatigue), or scaling and iterating a winning ad. Trigger on Meta ads, Facebook ads, Instagram ads, ad creative testing, hook rate, thumbstop, "why are my Meta ads not converting", "my Facebook ads stopped working", "scale my winning ad", or "refresh fatigued creative". Ecommerce optimizes cost per purchase and ROAS; content clients optimize cost per subscriber, lead, or engaged view. Do NOT use for Google Ads, organic social production (use social-goddess), or account-wide unit economics.
meta-unit-economics
Calculate the unit economics beneath a Meta (Facebook and Instagram) ad account for ecommerce and content or creator clients, covering breakeven ROAS and CPA, target ROAS for a profit goal, MER, contribution margin, CAC, LTV, payback, and scaling headroom. This is the math layer that decides whether paid acquisition can work at all, separate from creative. Use whenever the question is whether Meta ads are profitable or can scale, what ROAS or CPA to aim for, why a campaign loses money despite good metrics, or whether an offer can support paid traffic. Trigger on breakeven ROAS, target ROAS, CPA target, MER, contribution margin, CAC, LTV, payback, AOV, "what ROAS do I need", "can I scale this", "am I actually profitable", or any Meta ad profitability, scaling-headroom, or offer-economics question. Ecommerce works in orders, AOV, and margin. Content clients work in cost per subscriber and value per subscriber. Do NOT use for creative testing (use meta-creative-engine) or Google Ads.
monday-morning-marketing
the operator's weekly client sweep. Runs the boring-but-compounding Monday work for any client in any industry through seven modules: competitive intel sweep, week-ahead calendar prep, industry pulse, open loops audit, content/site freshness scan, copy consistency check, and performance drift handoff. Reads client context from a Notion client profile page (creates one if missing) and publishes a Monday Briefing back to Notion with a Decisions Needed section on top. Trigger whenever the operator says "run Monday morning", "Monday briefing", "MMM", "/monday", "weekly sweep", "Monday morning in marketing", "start my week", "what changed for [client] this week", or asks for a weekly client rundown, competitive check-in, or week-ahead prep for any client (any active client). Also trigger on Mondays when they asks some variant of "catch me up on [client]". Can run for one client, a named subset, or all active clients.
the-enforcer
A command-driven rigor layer that forces anything to its best, most honest version - drafts, decks, strategies, copy, plans, arguments, code, decisions. Invoked by slash codes (/brutal, /steelman, /whatamimissing, /10x, /premortem, /redteam, /devil, /tighten) or by natural-language asks for tough critique. Trigger whenever the operator types one of those codes, OR says things like "be brutal," "be honest with me," "poke holes in this," "tear this apart," "steelman this," "make this 10x," "what am I missing," "red team this," "argue the other side," "tighten this up," or hands over any artifact with the implied ask of a hard, unsentimental gut-check. Default to this skill anytime the operator wants rigor, honesty, or a stronger version of something - even without a code. Modes stack (e.g. "/steelman then /brutal"). Do NOT use for a full go/no-go on a NEW business idea (that's idea-pressure-tester) - the Enforcer is the lighter, faster critique layer for everything else and for already-committed work.
Bio shown is the top-scored skill's repo description as a fallback — real GitHub bios land in a future update.