competitor-benchmark-reportlisted

# Competitor Benchmark Report A skill for analyzing competitive position in Google Ads using auction insights, industry benchmarks, and account performance. ## What this skill does Combines three data sources to produce a competitive picture: 1. **Auction insights** - who's bidding against the user, at what overlap and impression share 2. **Industry benchmarks** - typical CTR, CPC, conv. rate, CPA for the user's vertical 3. **The user's own performance** - where they sit vs. competitors and vs. industry typical Output: - Top 5 competitors by overlap rate, with characterization (heavy bidders, niche players, brand-defenders) - Performance vs. each competitor on each campaign - Performance vs. industry benchmark (above/below) - Three competitive gap categories with action items - Strategic recommendations: where to push, where to defend, where to retreat ## Required inputs 1. **Auction insights export** - at the campaign level, ideally for the highest-spend campaigns 2. **The user's own campaign performance** - same period as auction insights 3. **Industry/vertical** - for benchmark comparison; ask if not provided 4. **Geographic market** - benchmarks vary by country 5. **Brand vs. non-brand designation** for each campaign - interpretation differs If auction insights data is missing, tell the user: > "I need the Auction Insights report to do this analysis. In Google Ads, go to a campaign → Auction insights tab → Download. Export at the campaign level for your top 3–5 h