ad-copy-ab-generatorlisted
Install: claude install-skill kochellenk-afk/google-ads-diagnostic-toolkit
# Ad Copy A/B Generator
A skill for generating two strategically distinct RSA variations using proven copywriting frameworks.
## What this skill does
For a given ad group, this skill produces:
- **Version A** - Direct/rational angle (features, specifics, numbers, proof)
- **Version B** - Emotional/aspirational angle (outcomes, identity, transformation)
Each version contains:
- 15 headlines (≤30 chars each), distributed across 5 categories
- 4 descriptions (≤90 chars each), each with a different focus
- Pinning recommendations
- A hypothesis explaining why each variation should win
- Suggested test duration
## Required inputs
1. **Product/service description** - what's being sold
2. **Target audience** - who buys it
3. **Key differentiators** - what makes this offering different
4. **Top 3–5 keywords for the ad group** - so headlines can include them
5. **Current best-performing ad headlines** (if available) - to learn what's already working
6. **Competitor ads** (if available) - screenshot text or pasted ads helpful for differentiation
If any of (1)–(4) is missing, ASK before generating. Don't guess.
## Workflow
### Step 1: Gather context
If the user just said "write me ads," respond:
> Before I write, I need:
> 1. **What you sell** - one or two sentences
> 2. **Who buys it** - target customer profile
> 3. **What makes you different** - 2–3 specific differentiators (not "we're better")
> 4. **3–5 keywords for this ad group** - so I can include them in headlines
>