bid-strategy-selectorlisted

# Bid Strategy Selector A skill for matching the right Google Ads bid strategy to each campaign's data and goals. ## What this skill does Given campaign data, this skill recommends one of seven bid strategies per campaign with: 1. The reasoning (data-backed) 2. The recommended target value (tCPA dollars or tROAS percentage) where applicable 3. A transition plan (don't switch cold) 4. Expected performance change 5. Risk factors and what to monitor ## The seven strategies (when to use each) Read `references/strategy-comparison.md` for the full breakdown. Quick guide: | Strategy | Use when | |---|---| | **Manual CPC** | New campaigns, <15 conv/month, or tight bid control needed | | **Enhanced CPC** | Transitioning from Manual to Smart Bidding (rarely the final answer) | | **Maximize Clicks** | Top-of-funnel awareness with no conversion tracking - used very sparingly | | **Maximize Conversions** | Scaling campaigns where you want all available budget spent on conversions | | **Target CPA** | 30+ conversions/month, consistent CPA goal, value per conversion is similar | | **Maximize Conversion Value** | Ecommerce with variable order values, want to maximize total revenue | | **Target ROAS** | 50+ conv/month with conversion value tracking, specific ROAS target | ## Required inputs 1. **Campaign data with at least 90 days of history** 2. **Per-campaign monthly conversion volume** - required for Smart Bidding eligibility checks 3. **Conversion tracking quality** - does the use