jonbishop1
User16 marketing skills that turn Claude into a SaaS growth marketer — SEO, ads, copywriting, onboarding, analytics.
Categories
Indexed Skills (16)
saas-audience-research
Comprehensive audience research guide for developers and technical founders building web-first software products — SaaS, developer tools/APIs, and enterprise software. Use this skill for any question about understanding customers, audience research, customer interviews, user surveys, community research, Reddit research, forum mining, identifying influencers, media landscape mapping, ICP definition, persona building, voice-of-customer data, Jobs to Be Done, competitive audience analysis, or figuring out who to build for and how to reach them. Trigger whenever a user asks about understanding their target market, finding where their audience hangs out, learning what customers want, conducting user research, analyzing communities, or any pre-marketing research for a software product — even if they just say "I don't know who my customer is" or "how do I figure out my market."
saas-competitive-research
Competitive research and analysis for developers and technical founders building SaaS products, developer tools/APIs, and enterprise software. Use this skill for any question about competitive analysis, competitor research, competitive positioning, competitor pricing analysis, market landscape mapping, competitive differentiation, competitor marketing analysis, win/loss patterns, competitive profiles, or understanding what competitors are doing and how to position against them. Trigger whenever a user asks about competitors, competitive landscape, how to differentiate, what competitors charge, how competitors market, building a competitor profile, or any question about the competitive environment — even if they just say "who are my competitors" or "how do I stand out" or "what is [competitor] doing."
saas-content-production
Content production coach and writer for developers and technical founders building SaaS, developer tools/APIs, and enterprise software. Covers long-form content (blog posts, guides, comparisons, docs-as-content, data studies), content briefs, editing, publishing, and repurposing into social, email, and video. Trigger whenever a user asks about writing blog posts, guides, comparisons, case studies, content briefs, editing content, repurposing across channels, managing writers, or any content creation for a software product — even if they say "help me write a blog post," "draft this for me," or "how do I repurpose this." Also trigger for content quality reviews and writer management. Do NOT trigger for content strategy or calendars (use saas-content-strategy), short-form copy (use saas-copywriting), or keyword research (use saas-seo-research).
saas-content-strategy
Content strategy for developers and technical founders building SaaS, developer tools/APIs, and enterprise software. Use for content strategy, editorial planning, content calendars, channel selection, content audits, content-market fit, topic prioritization, content roadmaps, or any question about what content to create, why, when, and for whom. Trigger whenever a user asks about content strategy, content planning, editorial calendars, "what should I blog about," "do I need a content strategy," "what content channels should I use," "how often should I publish," content audits, content roadmaps, or planning content across blog, docs, social, email, or video — even if they just say "content" or "content plan." Also trigger for content repurposing strategy, content-market fit assessment, and competitive content analysis. Do NOT trigger for actual content writing/production (use saas-content-production), SEO keyword research (use saas-seo-research), or copywriting (use saas-copywriting).
saas-copywriting
SaaS copywriting coach and analyst for developers and technical founders building web-first software products — SaaS, developer tools/APIs, and enterprise software. Use this skill for any question about website copy, homepage messaging, pricing page copy, feature pages, landing page copy, email sequences (onboarding, nurture, lifecycle, launch), ad copy for search or social, sales collateral (one-pagers, pitch decks, case studies), value propositions, positioning statements, headline formulas, CTA optimization, or copy teardowns. Trigger whenever a user asks about writing, improving, reviewing, or planning any marketing or sales copy for a software product — even if they say "messaging," "positioning," "what should my homepage say," "how do I describe my product," "help me write an email sequence," or "my landing page isn't converting." Also trigger for copy audits, A/B test copy variants, or competitor copy analysis.
saas-customer-psychology
Customer psychology for developers and technical founders building SaaS, developer tools/APIs, and enterprise software. Use this skill for any question about buyer psychology, customer motivation, Jobs-to-Be-Done, behavioral psychology applied to SaaS, pricing psychology, conversion psychology, onboarding psychology, retention psychology, loss aversion, anchoring, friction reduction, cognitive biases, or understanding why customers buy, churn, or don't convert. Trigger whenever a user asks about understanding customer motivations, applying psychology to their product or marketing, improving conversion or retention through behavioral insights, pricing strategy from a psychological perspective, or diagnosing why users aren't converting or staying — even if they say "why aren't people signing up," "how do I get people to upgrade," or "I don't understand my users." Also trigger when building messaging and needing to understand the buyer's mindset first.
saas-data-analysis
Comprehensive product and marketing analytics guide for developers and technical founders building SaaS products, developer tools/APIs, and enterprise software. Use this skill for any question about analytics setup, event tracking, conversion tracking, GA4, Google Tag Manager, Mixpanel, Amplitude, PostHog, Heap, Pendo, product metrics, marketing attribution, funnel analysis, cohort analysis, retention analysis, activation metrics, pirate metrics (AARRR), defining KPIs, building dashboards, connecting marketing data to product data, understanding which acquisition channels produce the best customers, or figuring out what to measure and how. Trigger whenever a user asks about setting up analytics, choosing analytics tools, understanding their metrics, tracking user behavior, measuring product-market fit, analyzing funnels, or any data-driven decision-making for a SaaS product — even if they just say "I don't know what to track" or "my analytics are a mess."
saas-google-ads
Comprehensive Google Ads guide for developers and technical founders running paid search for web-first software products: SaaS, developer tools/APIs, and enterprise software. Use this skill for any question about Google Ads, paid search, PPC, search campaigns, conversion tracking, Google Tag Manager, keyword research, Quality Score, bidding strategy, ROAS, CAC, attribution, campaign structure, ad copy, landing pages, or scaling paid acquisition. Trigger whenever a user asks about acquiring users or customers through Google, setting up or troubleshooting campaigns, or measuring ad performance for a software product.
saas-landing-pages
SaaS landing page strategy, planning, copy, and design for developers and technical founders building web-first software products — SaaS, developer tools/APIs, and enterprise software. Use this skill for any question about landing page strategy, conversion optimization, landing page copy, hero sections, CTAs, pricing page layout, above-the-fold messaging, value propositions, social proof placement, headline formulas, page structure, section ordering, SaaS page design direction, wireframing, or improving an existing landing page's conversion rate. Trigger whenever a user asks about building, improving, or planning a landing page for a software product — even if they say "homepage" or "marketing site" or "website" or "signup page." Also trigger when a user shares a landing page URL and wants feedback, or when they're preparing to launch and need a page to send traffic to.
saas-marketing-plan
Strategic marketing planning for developers and technical founders building SaaS products, developer tools/APIs, and enterprise software. Use this skill for any question about marketing strategy, channel selection, marketing planning, go-to-market strategy, launch strategy, growth strategy, which channels to use, how to allocate marketing budget, what to do first, marketing roadmap, marketing priorities, competitive marketing analysis, or figuring out the right marketing approach given limited time and resources. Trigger whenever a user asks about making a marketing plan, choosing between channels, deciding where to spend money or time on marketing, planning a launch, or any strategic marketing question — even if they just say "how do I market this" or "where should I start with marketing" or "I don't have time for marketing."
saas-meta-ads
Comprehensive Meta (Facebook and Instagram) Ads guide for developers and technical founders running paid social for web-first SaaS products, developer tools/APIs, and enterprise software. Use this skill for any question about Meta Ads, Facebook Ads, Instagram Ads, paid social, demand generation, retargeting, lookalike audiences, creative strategy, ad copy, Pixel implementation, Conversions API, CAPI, campaign structure, ad set optimization, cost per lead, ROAS, creative fatigue, or scaling social ad spend for a SaaS product. Trigger whenever a user asks about acquiring users through Meta platforms, setting up or troubleshooting Meta campaigns, or measuring social ad performance.
saas-onboarding
SaaS onboarding strategist and coach for developers and technical founders building SaaS, developer tools/APIs, and enterprise software. Covers signup flow design, activation strategy, in-app onboarding flows (checklists, tooltips, empty states, guided tours, progressive disclosure), onboarding email sequences, trial model strategy (free trial vs freemium, trial length, gating), PLG self-serve onboarding, sales-assisted onboarding, and implementation guidance including tool recommendations. Trigger whenever a user asks about user onboarding, signup flow, signup conversion, activation rates, trial conversion, first-run experience, signup-to-value flow, time to value, aha moments, onboarding checklists, empty states, user activation, trial strategy, freemium vs free trial, or why users sign up but don't activate — even if they say "people sign up but never come back" or "how do I get users to their aha moment" or "my trial conversion is bad."
saas-product-launches
Execution playbooks for launching new SaaS products and features. Covers go-to-market strategy, launch planning, Product Hunt launches, Hacker News launches, beta launches, feature announcements, launch sequencing, launch day execution, and post-launch recovery. For developers and technical founders building SaaS products, developer tools/APIs, and enterprise software. Trigger whenever a user asks about launching a product, planning a launch, Product Hunt strategy, announcing a feature, beta launch strategy, launch checklist, launch timeline, or any question about going live — even if they just say "I'm about to launch" or "how do I announce this feature" or "my launch flopped, what now."
saas-seo-audit
SEO audit and coaching for developers and technical founders building SaaS, developer tools/APIs, and enterprise software. Covers technical SEO (crawlability, indexation, Core Web Vitals, site architecture), content SEO (keyword targeting, content gaps, on-page optimization, topical authority), and backlink analysis (link profile health, competitor link gaps, link building strategy). Trigger whenever a user asks about SEO audits, SEO strategy, organic traffic, search rankings, site health, crawl errors, indexation, keyword cannibalization, content planning for SEO, link building, domain authority, competitor SEO analysis, diagnosing traffic drops, or any organic search question for a software product — even if they just say "my SEO is bad," "I want more organic traffic," or "why don't I rank for anything." Also trigger for site migration SEO, content refresh strategy, or technical SEO for SPAs.
saas-seo-research
SEO keyword research, topic research, and competitive analysis for developers and technical founders building SaaS, developer tools/APIs, and enterprise software. Use for keyword research, keyword strategy, topic clusters, competitive SEO analysis, SERP analysis, content gap analysis, keyword difficulty, search intent mapping, SEO tool selection, organic search strategy, or building an SEO research workflow. Trigger whenever a user asks about finding keywords, analyzing competitor SEO, what to write about for organic traffic, "what keywords should I target," "how do I do keyword research," "what are my competitors ranking for," "should I invest in SEO," topic ideation for SEO, or any organic search research question — even if they just say "SEO" or "organic traffic." Also trigger for SEO tool comparisons (Ahrefs vs Semrush vs free alternatives) and prioritizing SEO opportunities. Do NOT trigger for technical SEO (site speed, crawlability, schema), content production, or link building outreach.
saas-marketing-background
Shared intake background for SaaS marketing skills. This skill is not triggered directly — it holds the common intake questions, safe defaults, and routing logic used by saas marketing skills. Those skills reference this file by path. Do not delete or rename this skill if any marketing skills depend on it.
Bio shown is the top-scored skill's repo description as a fallback — real GitHub bios land in a future update.