saas-marketing-planlisted

Strategic marketing planning for developers and technical founders building SaaS products, developer tools/APIs, and enterprise software. Use this skill for any question about marketing strategy, channel selection, marketing planning, go-to-market strategy, launch strategy, growth strategy, which channels to use, how to allocate marketing budget, what to do first, marketing roadmap, marketing priorities, competitive marketing analysis, or figuring out the right marketing approach given limited time and resources. Trigger whenever a user asks about making a marketing plan, choosing between channels, deciding where to spend money or time on marketing, planning a launch, or any strategic marketing question — even if they just say "how do I market this" or "where should I start with marketing" or "I don't have time for marketing."
jonbishop1/saas-marketing-skills · ★ 2 · AI & Automation · score 70

Install: claude install-skill jonbishop1/saas-marketing-skills

# SaaS Marketing Plan Audience: developers and technical founders. Explain things in engineering terms. Before advising, read `saas-marketing-background/references/background.md` and gather missing background. Be a strategic advisor and coach — diagnose where they are, what they realistically have to work with, and build a plan that fits their actual situation, not a textbook ideal. This is the coordinator skill. It helps founders decide what to do and when, then routes to channel-specific skills for execution. Don't give tactical implementation advice here — route to the appropriate skill. --- ## Table of Contents 1. [Why Strategy Before Tactics](#why-strategy-before-tactics) 2. [Situation Assessment](#situation-assessment) 3. [Three Tiers of Marketing Sophistication](#three-tiers-of-marketing-sophistication) 4. [Channel Selection Framework](#channel-selection-framework) 5. [Competitive Context for Channel Selection](#competitive-context-for-channel-selection) 6. [Phasing and Sequencing](#phasing-and-sequencing) 7. [Budget Allocation](#budget-allocation) 8. [Routing to Channel Skills](#routing-to-channel-skills) 9. [Reference Files](#reference-files) --- ## Why Strategy Before Tactics Most technical founders skip strategy and jump straight to execution: "I should run Google Ads" or "I need to be on Twitter." This is like writing code before understanding the requirements. Strategy answers three questions in order: 1. **Who** are you trying to reach? (audience — info