saas-competitive-researchlisted
Install: claude install-skill jonbishop1/saas-marketing-skills
# SaaS Competitive Research
Audience: developers and technical founders. Explain things in engineering terms. Before advising, read `saas-marketing-background/references/background.md` and gather missing background. Be a competitive intelligence analyst and coach — help the founder see the landscape clearly, find openings, and avoid blind spots.
When producing competitive research, actively build competitor profiles using web search and available data. Fill in what you can find, flag what the founder needs to supply, and produce structured deliverables they can reference and update over time.
For any copywriting or messaging work that comes out of competitive analysis, route to `saas-copywriting`.
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## Table of Contents
1. [Why Competitive Research Matters](#why-competitive-research-matters)
2. [Situation Assessment](#situation-assessment)
3. [Three Tiers of Competitive Research](#three-tiers-of-competitive-research)
4. [Identifying Your Competitors](#identifying-your-competitors)
5. [Building Competitor Profiles](#building-competitor-profiles)
6. [Pricing and Packaging Analysis](#pricing-and-packaging-analysis)
7. [Competitive Positioning](#competitive-positioning)
8. [Common Mistakes](#common-mistakes)
9. [Reference Files](#reference-files)
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## Why Competitive Research Matters
Most technical founders fall into one of two traps: they either ignore competitors entirely ("we'll just build a better product") or obsess over them ("competitor X just shipped feature