adaptico

gtm-emails

Lifecycle email sequences for /gtm emails <target> - the activation onboarding and dunning (failed-payment recovery) emails a product sends its own users. Use when the user wants onboarding, activation, welcome, trial, or dunning email sequences. Also trigger for "write my onboarding emails", "welcome sequence", "activation drip", "trial onboarding emails", "dunning emails", "failed payment recovery", or "lifecycle emails".

gtm-landing

Landing page conversion-rate-optimization teardown for /gtm landing <target>. Use when the user wants a section-by-section CRO review of a landing or signup page with prioritized fixes. Also trigger for "optimize my landing page", "CRO review", "why isn't my page converting", "improve signups", or "landing page teardown".

gtm-launch

Launch playbook for /gtm launch <target>. Use when the user wants a week-by-week launch plan for Product Hunt, Hacker News, or X, with templates, checklists, and metrics. Also trigger for "plan my launch", "Product Hunt launch", "launch playbook", "how do I launch", or "launch checklist".

gtm-outreach

Cold outbound sequences for /gtm outreach <target> - multi-touch, value-first cold email and LinkedIn DM sequences for founder-led manual outreach to land the first customers. Use when the user wants cold outreach, outbound, cold email, LinkedIn DMs, prospecting messages, or founder-led sales scripts. Also trigger for "write cold emails", "outbound sequence", "LinkedIn outreach", "how do I reach prospects", "cold DM", or "founder sales script".

gtm-position

Positioning analysis for /gtm position <target>. Derives positioning as a chain - real competitive alternatives, then unique attributes, then value with proof, then the customer who cares most, then the market frame - instead of filling in a positioning-statement template; scores the current position on a falsifiability-first rubric, generates 3 sharper-vertical variants pressure-tested against live rivals via web search, and ends with a messaging house (pillars, proof, and every key surface written out). Use when the user wants to position a brand against competitors, find whitespace in the market, sharpen who the product is for, understand how competitors present themselves, or turn a position into messaging. Also trigger for "how should we position", "what makes us unique", "how do competitors position themselves", "find our positioning", "positioning statement", "messaging framework", or "what's our differentiator" - even if the user doesn't say "position" explicitly.

gtm-audit

Full go-to-market marketing audit for /gtm audit <target>. Runs up to 5 parallel audit subagents with machine-validated outputs and produces a scored, date-stamped report that leads with what changed since the last audit - and never invents a number. Use when the user wants a full marketing/GTM audit, an overall website marketing review, or a composite GTM score. Also trigger for "audit my site", "review my marketing", "how's my GTM", "full marketing teardown", or "score my website".

gtm-competitors

Competitive intelligence for /gtm competitors <target>. Use when the user wants to identify competitors, analyze rival marketing and positioning, or find differentiation gaps and steal-worthy tactics. Also trigger for "who are my competitors", "analyze my competition", "competitive analysis", "how do rivals market", or "where can we differentiate".

gtm-copy

Website copy analysis and rewriting for /gtm copy <target>. Use when the user wants to score existing copy and get optimized before/after rewrites for headlines, value props, CTAs, or body copy. Also trigger for "improve my copy", "rewrite my headline", "is my copy good", "better value prop", or "punch up this page".

gtm-init

Set up or update the project profile (PROFILE.md) that the rest of Adaptico OS uses as context, for /gtm init [name]. Runs a founder-friendly intake - stage diagnostic, ICP and goal, what customers would use instead (competitive alternatives, not just competitor names), why the last customers came looking, what's already been tried - and points existing interview notes at /gtm interviews. Use when the user wants to create, set up, or edit their project profile, or onboard a new project. Also trigger for "set up my startup", "create a profile", "onboard my project", or "start a new GTM project".

gtm

Adaptico OS - the go-to-market operating system for SaaS & AI startup founders. Routes /gtm commands (audit, quick, position, competitors, copy, landing, launch, init) - and accepts a plain-language situation ("here's where I am / what's happening") which it answers with a recommended command sequence ending in one concrete next action. Use whenever the user types /gtm, asks what to do next on go-to-market, or asks to audit or improve a startup's website, marketing, positioning, copy, launch, or go-to-market.

gtm-humanize

Terminal anti-AI pass for /gtm humanize <target> - strips the tells that make a draft read machine-written (hype vocabulary, stock phrases, "it's not X, it's Y" pivots, em-dash overuse, chatbot residue), then enforces the founder's voice and compresses. Runs standalone on pasted text or a file, and as the default closing pass for the writing commands. Use when the user wants a draft to sound human before it ships. Also trigger for "humanize this", "make this sound human", "this sounds like AI", "strip the AI tells", "de-AI this draft", or "make it sound like me".

gtm-pricing

Pricing page audit and value-based packaging design for /gtm pricing <target>. Challenges cost-plus pricing, anchors price to revenue gained or costs saved with an offer-strength check, designs 3 tiers with an honestly-badged anchored middle and annual-discount math (bundled calculator), and tears down or drafts the pricing page - FAQ with the AI-data-privacy answer, objection handling. Use when the user wants to set, raise, audit, or restructure pricing, packaging, or the offer. Also trigger for "how much should I charge", "price my product", "pricing page review", "design my tiers", "annual discount", or "am I charging too little".

gtm-retention

Activation and early-churn diagnosis for /gtm retention <target> - maps signup to first value, commits the founder to ONE activation metric, prioritizes first-90-days fixes over late-stage retention tricks, and designs the churn defenses (cancel flow, save offers, failed-payment recovery posture). Use when the user wants to reduce churn, fix trial retention or activation, or design a cancel flow. Also trigger for "users churn", "trials go dead", "nobody comes back", "cancel flow", "save offer", "stop churn", "failed payments", "keep users", or "retention plan".

gtm-critic

Adversarial red-team review of any /gtm report or founder draft for /gtm critic <target>. No compliments - severity-ranked findings (Critical/Major/Minor) with exact-line citations, the marketing principle each violation breaks, and the single most valuable fix. Use when the user wants a report or draft critiqued, red-teamed, torn apart, stress-checked, or verified before acting on it. Also trigger for "critique this report", "red-team this draft", "what's wrong with this copy", "is this advice sound", "find the holes in this", or "check this before I ship it".

gtm-geo

AI-search visibility audit for /gtm geo <target> - get found and cited by ChatGPT, Perplexity, and Google AI Overviews. Audits citability (extractable value prop, quotable passages, Q&A content), AI-crawler access in robots.txt, server-rendered visibility, runs an evidence-based llms.txt reality check, maps brand-mention groundwork, and sets up monitoring where every claim is labeled observed, inferred, or unknown - never a fabricated zero. Use when the user asks about AI search or being recommended by AI assistants. Also trigger for "get cited by ChatGPT", "AI Overviews", "Perplexity", "AI search visibility", "GEO", "AEO", "LLM SEO", or "does AI know my product". For classic Google-ranking work, route to gtm-seo instead.

gtm-seo

Founder-sized classic-search (SEO) audit for /gtm seo <target>. Checks the cheap groundwork - crawlability, indexing, titles, headings, internal links - with exact fixes, then delivers an explicit "when to invest in active SEO" verdict tied to the founder's stage, including permission to skip it for now. Use when the user wants an SEO audit or asks about Google rankings, indexing, organic traffic, or on-page SEO. Also trigger for "SEO audit", "improve my rankings", "why am I not on Google", "keyword gaps", or "should I do SEO yet". For AI-answer visibility (ChatGPT, Perplexity, AI Overviews), route to gtm-geo instead.

gtm-ads

Paid-ads readiness gate and first real ad test for /gtm ads <target>. Runs a "should you run ads at all" check against stage and unit economics before any creative work - a not-yet verdict names the exact numbers that would flip it; when the gate passes, picks one platform by intent, sizes the smallest readable test budget with kill criteria set before spend, and writes paste-ready ad copy in the picked platform's format (bundled CAC/break-even calculator). It plans and writes only - it never connects to an ad account or launches campaigns; the founder pastes the copy into Ads Manager. Use when the user wants to run, plan, or budget paid ads, write ad copy, or asks whether ads are worth it yet. Also trigger for "should I run ads", "Google Ads", "Meta ads", "LinkedIn ads", "write me an ad", "ad copy", "paid acquisition", "PPC", "ad budget", or "ad variations".

gtm-interviews

Customer-conversation engine for /gtm interviews <target>. Two jobs in one command - generate a customer-discovery interview kit (who to talk to, where to find them, questions that surface real past behavior instead of compliments, a per-conversation capture sheet), and synthesize the founder's transcripts or notes into validated pains, verbatim customer quotes, segments, and switching triggers, written back into PROFILE.md so positioning, copy, and outreach start from real customer language. Use when the user wants to talk to users or customers, validate a problem or an idea, prepare for user interviews, or make sense of interview notes. Also trigger for "customer interviews", "user interviews", "talk to customers", "customer discovery", "validate my idea", "interview questions", "discovery questions", "synthesize my interview notes", or "what did my customers actually say".

gtm-channel

Single compounding-channel pick for /gtm channel <target> - forces the choice of ONE distribution channel by scoring every candidate against where the ICP actually gathers, the founder's real weekly hours, how the product is bought, and how fast the channel compounds; outputs one primary channel with a 4-week starter plan, an explicit not-now list for every rejected channel, and a kill/review date set before the work starts. It deletes options, it doesn't add them. Use when the user asks which marketing channel to focus on, where to spend their limited time, or feels spread across five channels with none working. Also trigger for "which channel", "where should I focus", "distribution channel", "traction channel", "spread too thin", "marketing channel strategy", "what channel should I bet on", or "Bullseye".

gtm-article

One research-first, long-form article for /gtm article <target>. Produces a single piece properly - research before any outline, one ownable thesis the founder can defend, an originality floor that rejects me-too angles, every factual claim cited or explicitly marked as opinion, then the humanize and critic passes before the piece saves. Built for durable topical authority and AI-answer citability, not content-mill volume. Use when the user wants to write a blog post, article, guide, or long-form piece. Also trigger for "write an article", "write a blog post", "long-form content", "write a guide about", "draft a post on", or "thought leadership piece".

gtm-content

Content engine strategy for /gtm content <target>. Builds the editorial plan around the buyers' jobs-to-be-done - 3-5 content pillars derived from the project's positioning, a pillar-and-cluster topic map, a publishing cadence sized to the founder's real weekly hours, and the repurposing system that turns each finished piece into a week of distribution. Strategy only - the writing happens in /gtm article and the atomizing in /gtm repurpose. Use when the user wants a content strategy, an editorial plan, or to decide what to write about and how often. Also trigger for "content strategy", "content plan", "editorial plan", "content engine", "what should I blog about", "topic map", "content pillars", or "should I start a blog".

gtm-brand

Brand voice analysis and guidelines for /gtm brand <target>. Audits the live voice (formal/casual, technical/simple, archetype, consistency) and produces a reusable voice guide - voice chart, do's and don'ts, messaging hierarchy, and on-brand copy samples - distilled into a brand-voice.md the writing commands (copy, copyedit, social, outreach, emails, pricing, ads, leadmagnet, content, article, repurpose, changelog, audit, geo, humanize) read automatically. Use when the user wants to define, analyze, or document their brand voice, tone, and messaging, or keep copy consistent. Also trigger for "what's our brand voice", "brand guidelines", "tone of voice", "how should we sound", or "make our copy consistent".

gtm-funnel

Funnel and activation analysis for /gtm funnel <target> - maps the public funnel (landing, pricing, signup) and works with the founder on the post-signup path to first value. Use when the user wants to find funnel drop-off/leaks or improve trial-to-paid and PLG activation. Also trigger for "fix my funnel", "where am I losing users", "activation rate", "trial conversion", or "funnel leaks".

gtm-social

Listening-first founder-led social for /gtm social <target> - finds the live Reddit, Hacker News, LinkedIn, and X threads where the ICP is talking right now, triages them by fit and recency, drafts targeted replies in the founder's voice - and only then builds a lean X/LinkedIn posting calendar sized to the audience the founder actually has. Use when the user wants a social plan, founder-led distribution, help finding where to engage, or what to post. Also trigger for "social listening", "find the threads", "who's talking about", "where should I engage", "content calendar", "what should I post", "social media plan", "founder content", or "LinkedIn/X posts".

gtm-copyedit

Line edit of a draft the founder wrote, for /gtm copyedit <target> - an email, a post, a doc, or page copy. A checklist-driven edit pass - front-load the point, tighten sentences, swap jargon for plain English, cut filler, keep the writer's voice (via the project voice guide), and report the cut percentage; ends with the anti-AI humanize pass. Use when the user wants their own draft edited, tightened, or clarified without losing their voice. Also trigger for "edit this draft", "tighten this up", "line-edit this", "make this clearer", "proofread this post", or "cut this down".

gtm-leadmagnet

Lead magnet design for /gtm leadmagnet <target> - designs the one email-capture asset that turns a channel's traffic into an owned list - picks the format by the ICP's sharpest pain (checklist, template, tool, or teardown), writes the hook and outline, designs the delivery and capture flow, and ends with a validation checklist the founder passes before building anything. Use when the user wants a lead magnet, gated content, or a way to grow an email list from the traffic they already have. Also trigger for "lead magnet", "email capture", "grow my list", "gated content", "free checklist", "free template", "opt-in offer", "downloadable", or "what should I offer to get emails".

gtm-changelog

Build-in-public content from real shipped work for /gtm changelog <target>. Reads the founder's git log, CHANGELOG, and project LOG.md, finds the story in what actually shipped, and produces three assets - user-facing ship notes, an X thread, and a LinkedIn post - framing the engineering decisions as narrative, never inflating a fix into a rewrite. Every claim traces to a real commit or changelog entry. Use when the user wants to share what they shipped, write a changelog post, or turn recent commits into content. Also trigger for "what did I ship this week", "build in public post", "write my release notes", "ship notes", "turn my commits into a post", or "changelog content".

gtm-repurpose

Platform-native repurposing for /gtm repurpose <target>. Takes one finished piece the founder already published or drafted - an article, a launch post, a talk - and rewrites it into variants built for each platform - an X thread, a LinkedIn post, a short-form video script outline, and a newsletter section. Each variant is rewritten for the platform's native shape, never truncated, stands alone without the original, and goes through the humanize pass; platforms the piece can't feed honestly get skipped, not filled. Use when the user wants to multiply one finished piece across platforms. Also trigger for "repurpose this", "turn this post into a thread", "atomize this article", "make social posts from my blog post", "content atomization", or "squeeze more out of this piece".