adaptico

gtm-emails

Lifecycle email sequences for /gtm emails <target> - the activation onboarding and dunning (failed-payment recovery) emails a product sends its own users. Use when the user wants onboarding, activation, welcome, trial, or dunning email sequences. Also trigger for "write my onboarding emails", "welcome sequence", "activation drip", "trial onboarding emails", "dunning emails", "failed payment recovery", or "lifecycle emails".

gtm-landing

Landing page conversion-rate-optimization teardown for /gtm landing <target>. Use when the user wants a section-by-section CRO review of a landing or signup page with prioritized fixes. Also trigger for "optimize my landing page", "CRO review", "why isn't my page converting", "improve signups", or "landing page teardown".

gtm-launch

Launch playbook for /gtm launch <target>. Use when the user wants a week-by-week launch plan for Product Hunt, Hacker News, or X, with templates, checklists, and metrics. Also trigger for "plan my launch", "Product Hunt launch", "launch playbook", "how do I launch", or "launch checklist".

gtm-outreach

Cold outbound sequences for /gtm outreach <target> - multi-touch, value-first cold email and LinkedIn DM sequences for founder-led manual outreach to land the first customers. Use when the user wants cold outreach, outbound, cold email, LinkedIn DMs, prospecting messages, or founder-led sales scripts. Also trigger for "write cold emails", "outbound sequence", "LinkedIn outreach", "how do I reach prospects", "cold DM", or "founder sales script".

gtm-position

Brand positioning analysis for /gtm position <target>. Use this skill when the user wants to position a brand against competitors, find whitespace in the market, create a positioning statement, understand how competitors present themselves, or discover a unique angle for a brand. Also trigger for "how should we position", "what makes us unique", "how do competitors position themselves", "find our positioning", "positioning statement", or "what's our differentiator" - even if the user doesn't say "position" explicitly.

gtm-audit

Full go-to-market marketing audit for /gtm audit <target>. Runs up to 5 parallel audit subagents with machine-validated outputs and produces a scored, date-stamped report that leads with what changed since the last audit - and never invents a number. Use when the user wants a full marketing/GTM audit, an overall website marketing review, or a composite GTM score. Also trigger for "audit my site", "review my marketing", "how's my GTM", "full marketing teardown", or "score my website".

gtm-competitors

Competitive intelligence for /gtm competitors <target>. Use when the user wants to identify competitors, analyze rival marketing and positioning, or find differentiation gaps and steal-worthy tactics. Also trigger for "who are my competitors", "analyze my competition", "competitive analysis", "how do rivals market", or "where can we differentiate".

gtm-copy

Website copy analysis and rewriting for /gtm copy <target>. Use when the user wants to score existing copy and get optimized before/after rewrites for headlines, value props, CTAs, or body copy. Also trigger for "improve my copy", "rewrite my headline", "is my copy good", "better value prop", or "punch up this page".

gtm-init

Set up or update the startup profile (PROFILE.md) that the rest of Adaptico OS uses as context, for /gtm init [name]. Use when the user wants to create, set up, or edit their startup profile, or onboard a new project. Also trigger for "set up my startup", "create a profile", "onboard my project", or "start a new GTM project".

gtm

Adaptico OS - the go-to-market operating system for SaaS & AI startup founders. Routes /gtm commands (audit, quick, position, competitors, copy, landing, launch, init). Use whenever the user types /gtm, or asks to audit or improve a startup's website, marketing, positioning, copy, launch, or go-to-market.

gtm-humanize

Terminal anti-AI pass for /gtm humanize <target> - strips the tells that make a draft read machine-written (hype vocabulary, stock phrases, "it's not X, it's Y" pivots, em-dash overuse, chatbot residue), then enforces the founder's voice and compresses. Runs standalone on pasted text or a file, and as the default closing pass for the writing commands. Use when the user wants a draft to sound human before it ships. Also trigger for "humanize this", "make this sound human", "this sounds like AI", "strip the AI tells", "de-AI this draft", or "make it sound like me".

gtm-critic

Adversarial red-team review of any /gtm report or founder draft for /gtm critic <target>. No compliments - severity-ranked findings (Critical/Major/Minor) with exact-line citations, the marketing principle each violation breaks, and the single most valuable fix. Use when the user wants a report or draft critiqued, red-teamed, torn apart, stress-checked, or verified before acting on it. Also trigger for "critique this report", "red-team this draft", "what's wrong with this copy", "is this advice sound", "find the holes in this", or "check this before I ship it".