gtm-landing

# Landing Page CRO Analysis > **Default lens: a SaaS / AI software startup.** Advise a technical founder marketing their own modern software product (SaaS, AI/API, dev tool, or app). Tailor every recommendation to that reader. > > Stage-fit (`landing`): Tier 1 Useful · Tier 2 Core · Tier 3 Useful. Appropriate at every served tier - generate with no stage note. > Full persona and general guidance: read `.claude/skills/gtm/templates/advisor-prompt.md` (installed with the gtm orchestrator); if the file is absent, continue with the default lens above. ## Skill Purpose Perform a comprehensive Conversion Rate Optimization (CRO) analysis on any landing page. This skill produces a section-by-section teardown with prioritized, actionable fixes that directly impact conversion rates. ## When to Use - User provides a landing page URL and asks for conversion optimization - User asks for landing page feedback, review, or audit - User wants to improve signup, lead capture, or purchase rates - Triggered by `/gtm landing <target>` or `/gtm cro <target>` ## Phase 0: Gather Context Before fetching the page, run the orchestrator's *Project Resolution*. With a profile loaded, read `PROFILE.md` and pull the fields that frame the teardown - `/gtm init` captured them, and `/gtm position` / `/gtm competitors` may have sharpened them, so don't re-derive from the page what's already here: - **ICP**, **Secondary audience**, **Key pain points** - who the page must convert and the pain it should nam...