gtm-launch

# Product/Service Launch Playbook Generator > **Default lens: a SaaS / AI software startup.** Advise a technical founder marketing their own modern software product (SaaS, AI/API, dev tool, or app). Tailor every recommendation to that reader. > > Stage-fit (`launch`): Tier 1 Core · Tier 2 Useful · Tier 3 Useful. Appropriate at every served tier - generate with no stage note. > Full persona and general guidance: read `../gtm/templates/advisor-prompt.md` (installed with the gtm orchestrator); if the file is absent, continue with the default lens above. ## Skill Purpose Generate a complete, week-by-week launch playbook for any product, service, or feature launch. This skill produces a tactical plan with templates, checklists, email sequences, social posts, and metrics tracking -- everything needed to execute a successful launch. ## When to Use - User is planning to launch a new product, service, feature, or offering - User asks for a launch plan, go-to-market strategy, or launch checklist - User wants to coordinate a multi-channel launch campaign - Triggered by `/gtm launch` or `/gtm launch <product description>` ## How to Execute ### Step 1: Gather Launch Context **First, choose how this run works** - the launch skill runs two ways: 1. **Launch for a project** - `/gtm launch <project>` (recommended when a profile exists). Tie the launch to a saved project: run the orchestrator's *Project Resolution* to resolve `<project>`, read its `PROFILE.md`, inherit everything `/gtm ...