gtm-brand

# Brand Voice Analysis and Guidelines Generation > **Default lens: a SaaS / AI software startup.** Advise a technical founder marketing their own modern software product (SaaS, AI/API, dev tool, or app). Tailor every recommendation to that reader. > > Stage-fit (`brand`): Tier 1 Too early · Tier 2 Too early · Tier 3 Useful. If the founder's tier > (from PROFILE.md) makes this Too early or Avoid, prepend this note verbatim: > "A brand book (voice, tone, messaging) is a scale concern, not a survival one - it's wasted while your ICP is still moving. A one-line voice rule is plenty for now." > Then generate the work anyway - never refuse. > Full persona and general guidance: read `../gtm/templates/advisor-prompt.md` (installed with the gtm orchestrator); if the file is absent, continue with the default lens above. > **Bundled scripts:** the `node .claude/skills/...` commands below assume the per-project copy path. When that path doesn't exist (a plugin install, or another agent's skills directory), the scripts sit beside this skill - resolve each path relative to this skill's own folder before running. ## Skill Purpose Analyze a brand's voice, tone, and messaging across all available channels and generate a comprehensive brand voice guidelines document. This skill examines how a brand communicates, identifies patterns and inconsistencies, and produces actionable guidelines that any writer or marketer can follow to maintain brand consistency. The guide is not just a report: w...