content-calendar

# Content Calendar A content calendar isn't a blank grid you fill by heroics — it's a **sustainable operating rhythm**: a recurring structure that generates posts so you're never staring at an empty page, at a cadence you can actually hold. Two ideas drive everything here: 1. **Cadence equals capacity.** The number-one reason calendars fail is overcommitting. A sustainable floor you keep for a year beats an ambitious plan abandoned in February. 2. **A recurring skeleton beats a blank page.** Define repeatable *buckets* (pillar × format × slot) and a couple of named series — then each cycle is fill-in-the-blanks, not invent-from-scratch. **This skill owns the recurring system.** Filling a specific week/month with actual posts is `batch-content-plan`; the higher-level channel/goal choices are `social-strategy`. This sits between them: strategy + pillars → the repeatable rhythm → (per cycle) batch-content-plan → content skills → scheduler. ## Step 0 — Read the foundation first Load `social-strategy.md`, `content-pillars.md`, and `brand-profile.md`. If pillars don't exist, route to `content-pillars` or derive lightweight provisional ones — the calendar must map to themes, not float free. ## Step 1 — Size the cadence to real capacity Estimate honest capacity (time, people, budget, the bad-week floor) and set a **sustainable cadence per platform** — different per platform, not one number everywhere. Pick one or two primary platforms to do well. Use repurposing to cover...