content-calendarlisted

Use to build a content calendar — a sustainable, repeatable posting rhythm and recurring structure (which pillars/formats post on which days, on which platforms), derived from strategy and pillars. Run when the user says "content calendar," "editorial calendar," "social media calendar," "posting schedule," "content plan" (ongoing), "what should I post each week," "build me a posting routine/cadence," or wants a repeatable system rather than one period's posts. Reads social-strategy, content-pillars, and brand-profile first; sizes cadence to real capacity; builds a recurring skeleton of buckets and named series with room reserved for reactive/trend content; sets the planning rhythm (batch, buffer, review). Hands a period's briefs to batch-content-plan, content to the writing skills, and scheduling to scheduling-and-queue. For filling one specific week/month with actual posts use batch-content-plan; for higher-level channel/goal choices use social-strategy.
social-media-skills/skills · ★ 5 · AI & Automation · score 73

Install: claude install-skill social-media-skills/skills

# Content Calendar A content calendar isn't a blank grid you fill by heroics — it's a **sustainable operating rhythm**: a recurring structure that generates posts so you're never staring at an empty page, at a cadence you can actually hold. Two ideas drive everything here: 1. **Cadence equals capacity.** The number-one reason calendars fail is overcommitting. A sustainable floor you keep for a year beats an ambitious plan abandoned in February. 2. **A recurring skeleton beats a blank page.** Define repeatable *buckets* (pillar × format × slot) and a couple of named series — then each cycle is fill-in-the-blanks, not invent-from-scratch. **This skill owns the recurring system.** Filling a specific week/month with actual posts is `batch-content-plan`; the higher-level channel/goal choices are `social-strategy`. This sits between them: strategy + pillars → the repeatable rhythm → (per cycle) batch-content-plan → content skills → scheduler. ## Step 0 — Read the foundation first Load `social-strategy.md`, `content-pillars.md`, and `brand-profile.md`. If pillars don't exist, route to `content-pillars` or derive lightweight provisional ones — the calendar must map to themes, not float free. ## Step 1 — Size the cadence to real capacity Estimate honest capacity (time, people, budget, the bad-week floor) and set a **sustainable cadence per platform** — different per platform, not one number everywhere. Pick one or two primary platforms to do well. Use repurposing to cover