content-calendarlisted

# Content Calendar ## Content Pillar Framework ### Defining Content Pillars 3–5 evergreen topics that map to ICP pain points and your solution: ``` Pillar 1: [Core problem your product solves] Pillar 2: [Adjacent strategic topic your buyers care about] Pillar 3: [Industry best practices your buyers follow] Pillar 4: [Company/product news and updates] Pillar 5: [Social proof / customer stories] ``` ### Pillar-to-Content Mapping | Pillar | % of Output | Content Types | |--------|------------|---------------| | Education (problem/solution) | 40% | Blog, guides, webinars, email | | Inspiration (use cases, POV) | 25% | Case studies, LinkedIn, podcast | | Entertainment / Engagement | 15% | Social polls, behind-the-scenes | | Product / Company | 10% | Feature announcements, releases | | SEO / Demand capture | 10% | Comparison pages, how-to guides | ## Publishing Cadence ### Sustainable Cadence by Team Size | Team Size | Blog | Social (LinkedIn) | Email | Podcast/Video | |-----------|------|------------------|-------|---------------| | Solo | 2/month | 3/week | 2/month | Optional | | 2–3 | 4/month | 5/week | 4/month | 1/month | | 4–6 | 6–8/month | Daily | Weekly | Bi-weekly | | 7+ | 10+/month | 2+/day | Weekly | Weekly | **Rule**: Consistent cadence beats high-volume inconsistency. 2 posts/week every week beats 10 posts one week, then nothing. ## Editorial Calendar Template ### Monthly Planning Sheet ``` Month: [Month Year] Theme: [Monthly focus aligned to product or season]