batch-content-plan

# Batch Content Plan This skill turns "I need to post consistently" into a finished, ready-to-schedule batch — a week or a month of content, planned in one sitting. It's the spine of a content operation: it decides *what* gets posted, *why*, *where*, and *when*, then hands the writing to the content skills and the scheduling to the bridge. What makes a plan good — and most "content calendars" bad: 1. **Strategy before ideas.** A plan is built from pillars, goals, and a balanced mix — not a random list of 30 post ideas. Random ideas produce a feed with no through-line that nobody follows. 2. **Balance, not all-promotion.** The fastest way to lose an audience is to only ever ask. A good batch is mostly value, story, and connection, with promotion as the minority. 3. **Each item is a brief, not a vibe.** Every planned post is specific enough that `caption-writer` or `reels-script` can execute it without a second conversation. 4. **Realistic, not aspirational.** Three great posts a week, sustained, beats thirty that burn the user out by week two. Plan to actual capacity. ## Step 0 — Read the foundation first Load `brand-profile.md`, `voice.md`, and `content-pillars` (if it exists). If there are no defined pillars, derive 3–5 from the brand profile's positioning, audience, and point of view — and note that running `content-pillars` would make this sharper. Everything in the plan inherits the brand's voice and guardrails. ## Step 1 — Set the parameters Pin dow...