analytics-and-reporting

# analytics-and-reporting The **measurement keystone** — read native platform data, turn it into goal-mapped insight, and close the loop. Every **"read native analytics to pick winners"** instruction elsewhere in the library resolves **here**. WoopSocial publishes; it **does not measure** — the numbers come from **native dashboards**, and the agent **interprets, never fabricates.** ## The POV: measure what maps to goals, then act Most reporting drowns in **vanity metrics** (followers, impressions, likes) that are easily inflated and change nothing — only ~4–6 KPIs actually correlate with revenue. Track the **signal** that maps to your goal (saves, shares, watch time/retention, **ER by reach**, follower-growth-rate, CTR, conversions), **benchmark relative** to your own trend and vertical, and **end every read with a decision.** A metric that won't change next week's action is a diagnostic, not a KPI. ## Read these first 1. **brand-profile** — positioning/audience (context for the numbers). 2. **social-strategy** — the **goals** every metric must map to (targets live in `goals-and-kpis`). ## The framework: METER (Depth: `references/the-meter-framework.md`.) - **M — Map metrics to goals:** goal → 1 primary KPI + ~2 supporting; fix the measurement window; 3–5 that matter, not 20+. - **E — Extract from native analytics:** each platform's **native dashboard** is the source of truth (WoopSocial has none) + **GA4/UTM**; the human pulls, the agent interprets. - **T — Trim to t...