goals-and-kpislisted

Set social media goals and KPIs — measurable targets and north-star metrics that aren't vanity numbers. Use when someone wants to "set social media goals," "define our KPIs," "what should we be aiming for," "what's our north-star metric," "OKRs for social," or to turn vague ambitions ("grow our following," "go viral") into measurable targets. Builds a cascade: business goal -> SMART objective -> North Star KPI (one per channel by its win condition) -> supporting metrics, with benchmark-set targets and action thresholds. Uses the NORTH framework. Reads brand-profile + social-strategy first. It SETS the targets; analytics-and-reporting MEASURES against them. Targets come from real benchmarks (never fabricated baselines), KPIs must be controllable and non-vanity, and guardrails prevent gaming. Distinct from analytics-and-reporting (measures) and social-strategy (the whole plan).
social-media-skills/skills · ★ 5 · AI & Automation · score 73

Install: claude install-skill social-media-skills/skills

# goals-and-kpis The **target-setting layer** — turn business outcomes into a measurable cascade with one **North Star per channel**, benchmark-set targets, and action thresholds. This skill **sets** the win conditions; **analytics-and-reporting measures** against them. ## The POV: goals, not wishes "Grow our following," "go viral," "do better on Instagram" are **wishes** — unmeasurable, unowned, and disconnected from the business. Build a **cascade** instead: **business goal → SMART objective → KPI → supporting metrics**, with **one North Star per channel** tied to its real job, a **target from your own benchmark** (achievable yet ambitious), a **3–5 cap** for focus, and **thresholds that trigger action**. A KPI must be **controllable, non-vanity, and mapped to an outcome** — and a well-set one (a follower target paired with an engagement floor) **prevents gaming.** ## Read these first 1. **brand-profile** — positioning/audience. 2. **social-strategy** — the **business outcomes** every goal must ladder up to. ## The framework: NORTH (Depth: `references/the-north-framework.md`.) - **N — Name the business goal:** anchor every social goal to a real outcome (awareness/leads/sales/ retention); if it doesn't ladder up, cut it. - **O — One North Star per channel:** the single win-condition metric (awareness → reach; consideration → CTR; conversion → CVR) + 1–2 supporting. - **R — Render it SMART:** Specific, Measurable, Achievable, Relevant, Time-bound — a number + a deadli