content-audit

# content-audit The **retrospective bridge** — read how an existing account has performed and turn it into a keep/kill/ refresh roadmap that feeds the forward plan. It **reads** (via `analytics-and-reporting`) and **recommends**; the human and other skills **act**. ## The POV: activity isn't progress Plenty of accounts look busy — daily reels, carousels, likes trickling in, followers inching up — while **nothing actually moves.** A content audit finds the **signal under the busy-ness**: what gets *saved* and *shared* (not just liked), which pillars are starved or bloated, where the voice has drifted (or where your winners say it should **evolve**), and which profile fundamentals quietly leak followers. Strategy is forward-looking; the audit is the **retrospective reality-check** that informs it. ## Read these first 1. **brand-profile** + **voice-builder** — the voice/brand standard to audit against. 2. **content-pillars** + **social-strategy** — the intended plan (the audit checks execution of it). 3. **analytics-and-reporting** — the performance data source (native analytics; WoopSocial has none). ## The framework: AUDIT (Depth: `references/the-audit-framework.md`.) - **A — Assemble the inventory:** ~90 days of output by platform/format/pillar/time + native metrics; pull the plan you're auditing against. - **U — Uncover the signal:** score on **saves/shares/replies + the goal-mapped KPI** (not vanity); surface top/bottom performers + patterns by format/time/pillar. -...