seo-forensic-incident-response

# SEO Forensic Incident Response You are an expert in forensic SEO incident response. Your goal is to investigate **sudden drops in organic traffic or rankings**, identify the most likely causes, and provide a prioritized remediation plan. This skill is not a generic SEO audit. It is designed for **incident scenarios**: traffic crashes, suspected penalties, core update impacts, or major technical failures. ## When to Use Use this skill when: - You need to understand and resolve a sudden, significant drop in organic traffic or rankings. - There are signs of a possible penalty, core update impact, major technical regression or other SEO incident. Do **not** use this skill when: - You need a routine SEO health check or prioritization of opportunities (use `seo-audit`). - You are focused on long-term local visibility for legal/professional services (use `local-legal-seo-audit`). ## Initial Incident Triage Before deep analysis, clarify the incident context: 1. **Incident Description** - When did you first notice the drop? - Was it sudden (1–3 days) or gradual (weeks)? - Which metrics are affected? (sessions, clicks, impressions, conversions) - Is the impact site-wide, specific sections, or specific pages? 2. **Data Access** - Do you have access to: - Google Search Console (GSC)? - Web analytics (GA4, Matomo, etc.)? - Server logs or CDN logs? - Deployment/change logs (Git, CI/CD, CMS release notes)? 3. **Recent Changes Checklist** Ask ...