← ClaudeAtlas

seo-traffic-diagnosislisted

Diagnose organic traffic changes (drops, stalls, or unexpected wins) using Ahrefs MCP plus Search Console data. Use this skill when traffic suddenly dropped, has been flat despite investment, after an algorithm update, after a migration or deploy, or when a competitor seems to be taking share. Triggers on traffic dropped, traffic decline, traffic stalled, organic decline, lost rankings, why is traffic down, algorithm update, post-migration traffic loss, traffic diagnosis. Also triggers when stakeholders are panicking about analytics.
rampstackco/claude-skills-seo · ★ 2 · AI & Automation · score 81
Install: claude install-skill rampstackco/claude-skills-seo
# SEO Traffic Diagnosis Diagnose why organic traffic moved (down, flat, or unexpectedly up) using Ahrefs MCP combined with Search Console and analytics data. Stack-agnostic. Produces a root-cause diagnosis and an action plan. --- ## When to use - Organic traffic dropped sharply - Organic traffic has been flat for months despite content investment - After a known Google algorithm update - After a migration, replatform, or domain change - After a deploy that touched routing, redirects, or rendering - When a competitor is visibly taking organic share - When a single page dropped from a ranked position - When stakeholders need an explanation, fast ## When NOT to use - Routine performance reporting (use `analytics-strategy`) - Pre-emptive content planning (use `seo-content-gap-audit`) - Backlink-only investigations (use `seo-backlink-audit`) - Technical issue triage outside of traffic concerns (use `seo-site-health-audit`) --- ## Required inputs - Description of the symptom (what changed, when, magnitude) - Date the change started (best estimate) - Recent SEO history: deploys, migrations, content changes, link campaigns - Access to Ahrefs MCP, Search Console, and analytics - Confirmation the change is real (not a tracking artifact) --- ## The framework: 5 layers of diagnosis A traffic change has one or more root causes. Move through the layers in order. Stop when you have enough evidence. ### Layer 1: Confirm the change is real Before diagnosing, rule out: - Trackin