seo-traffic-diagnosislisted
Install: claude install-skill rampstackco/claude-skills-seo
# SEO Traffic Diagnosis
Diagnose why organic traffic moved (down, flat, or unexpectedly up) using Ahrefs MCP combined with Search Console and analytics data. Stack-agnostic. Produces a root-cause diagnosis and an action plan.
---
## When to use
- Organic traffic dropped sharply
- Organic traffic has been flat for months despite content investment
- After a known Google algorithm update
- After a migration, replatform, or domain change
- After a deploy that touched routing, redirects, or rendering
- When a competitor is visibly taking organic share
- When a single page dropped from a ranked position
- When stakeholders need an explanation, fast
## When NOT to use
- Routine performance reporting (use `analytics-strategy`)
- Pre-emptive content planning (use `seo-content-gap-audit`)
- Backlink-only investigations (use `seo-backlink-audit`)
- Technical issue triage outside of traffic concerns (use `seo-site-health-audit`)
---
## Required inputs
- Description of the symptom (what changed, when, magnitude)
- Date the change started (best estimate)
- Recent SEO history: deploys, migrations, content changes, link campaigns
- Access to Ahrefs MCP, Search Console, and analytics
- Confirmation the change is real (not a tracking artifact)
---
## The framework: 5 layers of diagnosis
A traffic change has one or more root causes. Move through the layers in order. Stop when you have enough evidence.
### Layer 1: Confirm the change is real
Before diagnosing, rule out:
- Trackin