seo-traffic-diagnosis

# SEO Traffic Diagnosis Diagnose why organic traffic moved (down, flat, or unexpectedly up) using Ahrefs MCP combined with Search Console and analytics data. Stack-agnostic. Produces a root-cause diagnosis and an action plan. --- ## When to use - Organic traffic dropped sharply - Organic traffic has been flat for months despite content investment - After a known Google algorithm update - After a migration, replatform, or domain change - After a deploy that touched routing, redirects, or rendering - When a competitor is visibly taking organic share - When a single page dropped from a ranked position - When stakeholders need an explanation, fast ## When NOT to use - Routine performance reporting (use `analytics-strategy`) - Pre-emptive content planning (use `seo-content-gap-audit`) - Backlink-only investigations (use `seo-backlink-audit`) - Technical issue triage outside of traffic concerns (use `seo-site-health-audit`) --- ## Required inputs - Description of the symptom (what changed, when, magnitude) - Date the change started (best estimate) - Recent SEO history: deploys, migrations, content changes, link campaigns - Access to Ahrefs MCP, Search Console, and analytics - Confirmation the change is real (not a tracking artifact) --- ## The framework: 5 layers of diagnosis A traffic change has one or more root causes. Move through the layers in order. Stop when you have enough evidence. ### Layer 1: Confirm the change is real Before diagnosing, rule out: - Trackin...